Giveaways for the Holidays!

Posted on October 16, 2024 by Jim

How to Run a Successful Holiday Giveaway: Tips and Best Practices

The holiday season is the perfect time to engage your audience, spread some cheer, and grow your brand’s reach with a festive giveaway. A well-planned holiday promotion can not only boost your social media following but also drive traffic, increase customer loyalty, and generate excitement around your products or services. So, how can you run a successful holiday giveaway that achieves your goals? Let’s break it down.

1. Choose the Right Prize

Your prize is the heart of your giveaway. It should be something that excites your target audience and aligns with your brand. For holiday giveaways, consider:

– Exclusive holiday bundles of your products

– Gift cards for last-minute shoppers

– Seasonal items, like limited-edition merchandise

– Experiences, such as trips or event tickets

The more enticing the prize, the more engagement you’ll see!

2. Pick the Right Platform

Where you host your giveaway will depend on where your audience spends their time. For many brands, Instagram, TikTok, and Facebook are perfect for holiday promotions. A combination of platforms might work best to expand your reach. Some ideas include:

– Instagram Comment-to-Enter giveaways

– TikTok Hashtag Challenges

– Facebook Share and Tag Promotions

– Email Signup Giveaways

3. Create a Clear Entry Method

The key to a successful giveaway is making it easy for your audience to enter. Choose a simple entry method that matches your platform. Some options include:

– Comment-to-enter (on Instagram or Facebook)

– Hashtag entries on TikTok or Instagram

– Photo or video submissions for UGC contests

– Sign-ups through a landing page for email and SMS

Make sure the steps are clear and easy to follow!

4. Set the Rules and Guidelines

Every giveaway needs official rules to ensure compliance and fairness. Be clear about:

– Entry dates and deadlines

– Eligibility (age, location, etc.)

– Winner selection and announcement details

– Prize details and any associated terms

A good rule of thumb is to work with a sweepstakes administrator, like Votigo, to ensure everything is above board and legally sound.

5. Promote Your Giveaway

To make your holiday giveaway a success, you’ll need to spread the word! Promote your contest across your social media platforms, email newsletters, website banners, and even through influencers. Consider using:

– Paid ads on social media to boost reach

– Influencer marketing to target niche audiences

– Collaborations with partners or other brands for cross-promotion

A robust promotion plan will amplify your giveaway and bring in more participants.

6. Engage Throughout the Campaign

While your giveaway is running, engage with your audience to keep the momentum going. Respond to comments, share user-generated content (UGC), and create holiday-themed posts to keep excitement high. The more interaction you can generate, the more visibility your giveaway will have.

7. Announce the Winner (and Keep the Momentum)

After the giveaway period ends, announce your winner in a public and celebratory way. This builds trust and generates further excitement around your brand. Consider sharing behind-the-scenes videos of the prize being packaged or delivered to the lucky recipient.

And remember, your engagement shouldn’t end when the giveaway does. Follow up with participants through a post-campaign email thanking them and offering a holiday discount or special offer.

Bonus Tip: Gamify Your Holiday Giveaway

For an extra layer of excitement, consider gamifying your promotion. Instant-win games like Spin-the-Wheel or Scratch-off cards can engage participants on a whole new level. Gamified promotions keep participants coming back and interacting with your brand beyond a single entry.

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A holiday giveaway is a fantastic way to spread festive cheer while growing your brand’s presence. With thoughtful planning, a great prize, and strategic promotion, you can turn your seasonal giveaway into a massive success. Let Votigo help you manage the technical side so you can focus on making your audience feel the holiday magic.

Happy holidays, and happy giving!

Boost Your CPG Brand: 4 Game-Changing Sweepstakes and Contest Ideas

Posted on August 20, 2024 by Votigo

In the fiercely competitive world of consumer packaged goods (CPG), making a lasting impression is crucial. Sweepstakes and contests are powerful strategies to engage your audience, amplify brand awareness, and drive sales. Ready to create a buzz around your brand? Here are four innovative ideas designed to elevate your CPG promotions.

🍳 1. Stir Up Creativity with Recipe Creation Contests

Engage your audience by putting your products in their hands—and on their plates.

What better way to showcase your food or beverage products than by inviting customers to create unique recipes? A recipe creation contest not only drives product usage but also generates rich user-generated content (UGC) that can be shared across your marketing channels.

Example: Host a contest asking participants to submit their best breakfast recipes featuring your cereal brand. The most creative and delicious entry wins a grand prize and gets featured on your website and social media. This approach not only highlights your product’s versatility but also taps into the community’s love for cooking.

Why It Works: Consumers love to experiment in the kitchen, especially when they can show off their creations. This contest encourages ongoing engagement and provides your brand with a treasure trove of shareable content.

🎉 2. Create Instant Excitement with Instant-Win Sweepstakes

Immediate gratification leads to immediate engagement.

Instant-win sweepstakes are a surefire way to create excitement and drive rapid participation. The allure of instant prizes motivates customers to engage with your brand and spread the word, expanding your reach exponentially.

Example: Launch an instant-win promotion where customers can enter by purchasing your product and uploading their receipt online. Prizes can range from branded merchandise to larger rewards like kitchen gadgets or a year’s supply of your product.

Why It Works: The chance to win something instantly is a powerful motivator. This type of sweepstakes not only drives product sales but also creates a sense of urgency that encourages immediate participation.

📲 3. Amplify Engagement with Social Media Hashtag Contests

Leverage social media to turn customers into brand ambassadors.

Hashtag contests are an effective way to harness the power of social media. Encourage participants to share their experiences with your product, generating a wave of organic, user-generated content that boosts your brand’s visibility on platforms like Instagram, Twitter, and TikTok.

Example: Create a contest where participants post a photo or video using your product with a specific branded hashtag. The most creative or popular posts win a prize, giving your brand valuable social proof and enhancing its social media presence.

Why It Works: Hashtag contests are easy to enter and highly shareable, making them perfect for driving engagement and increasing brand visibility. Plus, they provide an ongoing stream of authentic content that resonates with your audience.

💎 4. Reward Loyalty with Exclusive Sweepstakes

Turn your most loyal customers into lifelong brand advocates.

Loyalty-based sweepstakes are a fantastic way to reward your repeat customers and deepen their connection to your brand. By offering exclusive sweepstakes entries based on purchase history or participation in a loyalty program, you incentivize continued engagement and drive sales.

Example: Offer loyalty program members a chance to win a grand prize for every certain amount they spend on your products. The more they purchase, the more entries they earn, creating a win-win scenario that boosts both sales and customer loyalty.

Why It Works: Loyalty programs foster a sense of belonging, encouraging customers to keep coming back for more. By linking loyalty with the excitement of a sweepstakes, you enhance the value of your program and strengthen customer relationships.

Ready to Elevate Your CPG Brand?

These four contest ideas are more than just promotions—they’re strategic tools for creating unforgettable experiences that resonate with your customers. Whether you’re looking to run a photo contest, social media giveaway, or instant-win sweepstakes, Votigo has the expertise to ensure your campaign runs smoothly and achieves its goals.

Let’s bring your next sweepstakes or contest to life. Contact us today and let’s get started!

How to Run a TikTok Giveaway: A Step-by-Step Guide

Posted on August 14, 2024 by Votigo

Running a successful TikTok giveaway can significantly boost your brand’s visibility, engagement, and follower count. At Votigo, we specialize in creating and managing engaging TikTok sweepstakes and contests for our clients. Here’s a comprehensive guide to help you run an effective TikTok promotion, illustrated by a recent successful campaign we executed.

Define Your Goals

Before launching your promotion, clearly define your objectives. Are you looking to increase brand awareness, gain followers, or promote a new product? Having a clear goal will guide your strategy and help measure success.

See what Votigo offers for your next TikTok Giveaway

Plan the Giveaway Structure

Planning is crucial to ensure your giveaway runs smoothly. Decide on the type of sweepstakes or contest, entry methods, duration, and prizes. For our recent campaign, we collaborated with six influencers who each posted on their Instagram and TikTok pages. Participants entered by commenting on these posts.

Choose the Right Influencers

Influencers play a vital role in the success of your sweepstakes or contest. Select influencers whose followers align with your target audience. For our campaign, we chose influencers who resonated well with the target demographic of the product.

Create Compelling Content

Engaging and visually appealing content is key to attracting participants. Work with your influencers to create content that highlights the giveaway and encourages participation. Our influencers created vibrant posts and videos showcasing the product and the sweepstakes details.

Set Clear Rules and Guidelines

Transparency is essential in maintaining trust. Clearly outline the rules, entry methods, eligibility criteria, and prize details. Our company handled the rules and administration for the giveaway, ensuring everything was transparent and compliant with relevant regulations.

Promote the TikTok Giveaway (Sweepstakes or Contest)

Maximize the reach of your giveaway through strategic promotion. Utilize your influencers’ platforms, your own social media channels, and any other available marketing avenues. Our influencers promoted the giveaway on both Instagram and TikTok, driving engagement across both platforms.

Collect and Manage Entries

Efficiently collecting and managing entries is crucial for a smooth process. Our company collected comments from each influencer’s Instagram and TikTok pages, using advanced tools to ensure accuracy and fairness.

Draw and Notify Winners

Once the promotion ends, conduct the drawing and notify the winners promptly. We used custom scripts to randomly draw winners from the collected entries, awarding one prize per influencer. We then notified the winners and managed the prize distribution.

Analyze and Report

After the giveaway, analyze the results to measure success and gather insights for future campaigns. Look at metrics such as engagement, follower growth, and participant feedback. Reporting these findings helps refine future strategies and improve overall effectiveness.

Our Recent Success Story

In our recent campaign, we executed a giveaway for a popular breakfast product. Six influencers posted on their Instagram and TikTok pages, collecting comments as entries. Our company handled everything from rule-setting and entry collection to drawing winners and notifying them. Each influencer awarded a relevant prizes to a lucky participant, creating excitement and engagement among their followers.

Conclusion

Running a successful TikTok giveaway involves careful planning, strategic promotion, and efficient management. By partnering with experienced professionals like Votigo, you can ensure your giveaway is engaging, fair, and achieves your marketing goals. Ready to launch your own TikTok giveaway? Contact us today to get started!

30 Simple Social Media Conversation Starters

Posted on October 21, 2015 by Jim

Now that you’ve worked hard on getting people to ‘like’ your Facebook page, Follow you on Twitter and Instagram through some exciting Facebook contests, social sweepstakes, a couple of interesting guest posts and other branding exercise, you may wake up realizing that you’re not quite sure how to keep all the fans that you now have. And this is just the beginning; the next road is a long one where you’ll need to keep talking to your audience while keeping them interested and engaged with your page.

Some say that social media is like your first date. You may be good at getting dates, but once you’ve actually get them, you’ll need to keep them from leaving… you..

There are many ways of keeping someone engaged with you, but one thing’s for sure – if you want to start a conversation, you’ll need to ask the question. Questions are great to get your audience to comment and contribute to the topic. That is why I’ve come up with a list of questions that you can ask your fans.

There are many different types of conversation starters. Here are a few conversation starters and how some great examples of using them.

Types of conversation starters.

1. Related to your industry

If you’ve targeted your fans correctly, then it is likely that your fans had liked your page to keep in touch with your industry. Keep your audience listening by sparking conversations about your main industry.

2. Random Questions

It’s the element of surprise – that brilliant randomness, those silly questions, and that Gangnam Style. Surprise your audience and spark their interest with some out of the world questions.

3. Personal Interest

Got an interest? A hobby? A game of football? A bite to eat? A pint to drink? Share personal interests by asking your audience what they do when they’re off-duty. Get up close and personal and build stronger relations with your audience by listening to they’re up to.

4. Helping others

Help your fellow community member by asking frequently asked questions and helping a fan out. Present questions to the rest of the audience and help solve their problems. It’s all about community spirit! Alternatively, you can help others by putting the spotlight on them and allowing them to share their page, blog post for others to check. Here is an example by Social @ Blogging Tracker

Below are 30 conversation starters for your social media accounts.

What’s your biggest question about ______. Our experts will answer them.
What’s your #1 goal to achieve in ______ this month/year?
What books are you reading this week?
What is your favorite _______ blogs?
What do you usually share on social media?
What is your biggest challenge in ________
What excites you every day?
What’s the best article you read today/ this week?
If you could be anywhere right now, where would you be?
My favorite thing about ____ is _____
What are your plans for the weekends?
What’s in your book list that everyone should read?
Where do you usually blog / tweet?
What are your biggest mistakes in ___ when you started?
If you could have dinner with anyone, who would it be?
What Facebook page would you like to share with us?
What song / quote describes YOU?
What’s number #1 on your to-do list today?
How often do you check your email / Facebook / Twitter?
How many times do you log into Facebook a day?
Who’s your biggest role model?
What is the first book that you read that changed your life?
Coffee or tea?
Chocolate or cheese cake? (one of my most responded questions, best answer was … chocolate cheese cake)
If you could re-invent something, what would it be?
What do you love most about _______ ?
When was the last time you were really nervous?
Whose life do you wish you could live for a day?
What film have you most enjoyed this year?
What’s the thing/page/ would you consider yourself a “number one fan” of?

Hope you like the list and don’t hesitate to share it out if you do. If this is something you would like more of, then I’ll come up with 30 questions every month in the hope that it will inspire you to post more questions and get your fans to engage with you.

What would you add to the list? Share them below and it will be in our next post.
Original post by Adam.

Start Thinking About Summer Themed Promotions

Posted on April 2, 2013 by Danielle

We know, we know… Summer is still a few months away but the weather is changing and the anticipation is rising. Now is a perfect time to begin thinking about summer themed promotions and to introduce your fans to products geared for the summer season. Tailor your product or service to the summer season and create a fun promotion that encourages them to use your brand. Take advantage of what is top of mind for your fans and incorporate these ideas into your prizes. This could be a free beach getaway, fun and practical ways to stay cool, summer concerts and barbeques, and summer clothing.

It is a great idea to use the many summer holidays as a theme for your campaign. There are many different audiences you can target when focusing on specific holidays or events. One event that has a large target audience is graduation and the end of the school year. Students anticipate the summer holiday all year and it is a perfect opportunity to capture their attention with a fun contest or sweepstakes. Father’s Day is another holiday that provides a great opportunity for a promotion. These promotions can incorporate photo or video contests that capture a father-son or father-daughter moment and can include great gifts and products for Dad to enjoy. The 4^th of July is also another holiday that has a huge audience. The 4^th of July is a holiday that incorporates events such as fireworks, barbeques, and parades. These events are great opportunities to focus your promotion on.

Get your audience involved with summer themed photo or video contests that encourage them to document how they are enjoying the sun. For more information on fun ways to engage fans contact us today!

Maintaining Momentum for your Campaign

Posted on March 7, 2013 by Danielle

Interacting with consumers and fans in ongoing dialogue is what social media marketing revolves around. When launching a campaign this dialogue remains a priority from beginning to end and is essentially what will keep the campaign going. One of the big challenges when running a campaign on social media is that it is easy to start the conversation and just as easy to stop it. Running a successful campaign relies on maintaining momentum; but how do you do this successfully?

Here are 5 tips to help your campaign maintain momentum:

Design for participation- Make sure that your promotion is designed to fully engage your fans and to encourage them to actively participate with your brand. Photo and video contests are a great way to ensure creative engagement.
Get Personal- Create personal conversations with fans that enter your contest by tweeting to them, posting to their Facebook page, or by writing about their entry in your blog. This social media communication shows your fans you notice and appreciate their entry and engagement.
Constantly update your fans- Post updates about the promotion on your social media channels and personal website. In order for fans to stay engaged they need to have all the facts. This can include sharing key milestones such as finalists being selected, just reached 100 or 10,000 entries, or even fun facts about the brand. Post quality content about your campaign and your brand on a consistent basis.
Announce daily giveaways and winners- by posting the winners on your social media channels you are encouraging your fans to continue to visit your social media pages and check in with the brand.
Schedule posts- set up posts ahead of time and schedule when you would like them to go live. This is a great way to ensure that all of the information gets posted and that the posts are spread out.

It is important to keep your fans interested in your promotion and in extension, your brand. By incorporating these ideas into your marketing strategy you will create a continuous conversation that is rewarding for both you and your fans.

Building Excitement Before You Launch Your Promotion

Posted on March 5, 2013 by Danielle

There are many steps to take when creating a promotion. One important step to highlight is engineering the success of your campaign from the very beginning by getting the word out and building excitement before the promotion launches. A promotion does not go viral on its own, the strategy goes further than just creating the promotion and letting your fans do all of the work.

In order to generate maximum awareness of your promotion it is a great idea to plan a media strategy. Planning posts across social media channels is a great place to start. These posts should be easily shareable so fans can spread the message on their own social media. They should be an exciting announcement of your upcoming promotion offering all of the essential information and should include an incentive for your fans to become involved. One great idea is to offer extra opportunities to enter the promotion and win prizes that coincide with their sharing activity. For example, offer an extra entry into the contest if your fans share the promotional message with five friends. This is a great way to get your fans to spread the message before the promotion begins and to get them engaged and excited. If your message reaches enough people at the beginning it will eventually begin to spread itself. The most important thing to remember is to make your announcement post exciting and worth sharing. Using imagery can be useful in this step.

Another great way to spread the message is to send out an email to all of your fans and customers who have an email subscription. This email should be similar to your social media posts in that they include the important information on the contest and where to find it when it launches. This email can also include links to your website announcement and here they can share the message on social media.

A press release is another great way to reach a large audience and get the message out about your upcoming promotion. It is also a great way to display all of the information about the promotion and talk about how the promotion relates to your brand and products. Search advertising, display ads, and Facebook ads are all great ways to spread the message about your promotion as well.

After posting about the upcoming promotion on your social media channels and spreading the message via email and a press release, you can go a step further and find bloggers or other brands who will write about your promotion and your story on their own blogs and websites. If you have made your story and your promotion exciting and shareable than the promotion will be easy to find when the time comes for the official launch. It is up to you to make the initial efforts to create awareness. You can reach new fans and followers by utilizing ads and reaching out to influential people in your community who can help spread the word. Remember, any touch point you have with a fan or potential fan is an opportunity to promote your contest or sweepstakes.

How to Use Social Media for Business

Posted on February 26, 2013 by Danielle

Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity.

Here are 5 ways to leverage social media for business so that you can maximize your social marketing efforts.

1. Drive Conversations:

Social media is a powerful tool for engaging your customers and fans in a conversation. Open up two-way communication between your business and your consumers to provide a way to stay connected with your fans and to introduce your brand to those who are less familiar. Interact with your fans and reply to what they have to say. By engaging in conversation, you’ll gain exposure on social channels and increase credibility by getting your customers to refer your brand or talk about their experience with your company.

Everyone has experienced the amazing ability that word-of-mouth has to spread a message instantly and to a large amount of people. Social media does exactly that. It acts as a catalyst of word-of-mouth, making it easy for your fans to recommend your brand to their peers. Social media is a vehicle that allows and encourages your customers to connect and interact with each other, sharing details about your company and products. Statistics show that 53% of active social networkers follow a brand on social media, and 60% of those who use digital methods to research about the products they intend to buy, learned about it on social media sites. Get your fans talking about your brand and you’ll be rewarded with better brand awareness and sales.

2. Get to know your audience better:

Not only is social media a great tool for allowing your audience to get to know you, it is also a way for you to get to know them. Social media can be used as a way to gather consumer research. Many of your fans are using social media as a way to show the world who they are. Observe what information your fans put out there and use that information to get to know them and their expectations in regards to your brand or products. Consumer research can be used in every aspect of your marketing efforts; it is imperative to know who you are marketing to and what they anticipate. By listening to your fans, you’ll have a better understanding of how to be successful marketing to them.

3. Provide customer service:

Before the boom of social media, customers would have to write a letter or call the company’s customer service line if they were unhappy with a product or service. Today, with the growth and pervasiveness of social media, these customer service complaints can be resolved online almost instantly. Customers can access the Internet everywhere and at anytime, therefore making it easier to communicate and receive responses to their questions in a more efficient manner.

Immediate response through social media is the kind of service customers are beginning to expect and demand. This is an example of how social media marketing can help increase brand loyalty and customer retention. If you provide excellent customer service, your customers will be more likely to buy from you in the future.

4. Educate and inspire:

To help build a relationship with your fans, you need to offer them something compelling – an incentive to engage with you. Creating and sharing great content that is relevant to your brand can help build a sense of trust with your audience and keep people interested in following your brand. People are often looking towards brands for information. Determine what type of content your audience responds to by trying out different types of content and experimenting. Think about how your brand fits into your audiences’ lifestyle and try to create and share content that your fans will be excited about. If you are able to educate or inspire your fans, you’ll build affinity, trust, and most importantly keep them interested and engaged with your brand on social media.

When in the process of creating interesting content the most important thing to be thinking about is your target audience. When creating content it is not only about writing, it is important to read what is out there already and what has been getting your audience’s attention. Find out what your audience finds interesting and adapt this so that it works in conjunction with your brand or business.

Another way to create content that is interesting to your audience is to create content that answers their questions. This can help your customer service as well, because you’ll be providing answers to commonly asked questions without having to address each customer individually.

An added benefit of creating great content is that it can help your SEO efforts and drive traffic to your website. By conducting keyword research and determining what your customers are searching for, you can better understand what they are looking for and tailor your content to their needs.

5. Run a promotion:

Promotions such as contests and sweepstakes are a fun and simple way to engage your fans and customers, allowing them to interact with your company. Promotions help create buzz and excitement around your brand, generating awareness and exposure.

When choosing what type of promotion to run, such as a photo or video contest versus a sweepstakes, you should analyze which type of promotion better suits your goals. For example, a photo or video contest is a fun way to get your fans involved and engaged, however this type of promotion requires more time and effort from your customers and fans. This means that while you are engaging fans with your brand or business, you may also receive fewer entries. It is a good idea to invite users to stay involved by allowing them to vote on the best entry. Sweepstakes, on the other hand, have a lower barrier to entry with the only requirement being to enter your email. This allows for more fans to be inclined to enter, but also means there is less engagement.

Both forms of promotions are beneficial in different ways; it depends on what end goal is more important to your marketing efforts. It is possible to run a sweepstakes and a photo contest simultaneously, but you must make sure to do so in a beneficial and smart way. You want to make sure that the two promotions vary enough so that they are not repetitive. An example of this would be to run a weekly trivia sweepstakes with a question and winner of the week, alongside a shorter photo contest.

For your promotion to be a successful marketing tool, it is important to offer prizes that relate to your brand, business, or products. It is often a good idea to offer your own products as the prize; this is a cost effective way to ensure that your customers will try your products and build excitement around your brand. If you are a travel company for example, you could run an effective promotion that offers a free vacation or a free stay at a resort.

Social media continues to grow and evolve. With this in mind, the role social media plays in marketing will continue to transform the relationship between brands or businesses and their audiences. The great thing about social media marketing is that as a marketer you have the ability to transform how social media is utilized. The ideas outlined in this guide can act as a starting point for you to develop a social marketing strategy and plan.

Create A Social Media Marketing Plan

Posted on February 26, 2013 by Danielle

It is worthwhile to create a social media marketing plan to determine your goals and objectives when marketing on social media. Your goals may include expanding your audience, creating engaging content, increasing your brand visibility, or increasing sales. Whatever your goals may be it is critical to establish a timeline for executing your social promotions and achieving your goals.

Research is an important step in the planning process. Once you have established your marketing goals, take the time to define your target audience and then find out where they hang out. What type of social media does your audience gravitate to and what kind of information and content are they responding to. It is also a good idea to research what your fans and customers are saying about your competitors, as well as the dialogue that may already be going on about your own brand or business. It is important to know how your brand or business is perceived in the social media world in order to make improvements and tailor your marketing strategy to fit their needs.

After the research process you should have an even better idea of what your goals should be and how you can make these goals a reality. At this stage it is important to communicate with those who will be involved in the social media marketing efforts. Designate a team of people who will be accountable for carrying out the promotion. Make sure everyone in the company has clear line of site to the goals of the campaign and understands their responsibility in achieving these goals.

Once you have done your research and established measurable goals for marketing on social media, it is time to choose which media channels to utilize. Choose wisely, more is not always better. It is more important to choose the channels where your target audience is and the ones that will coincide best with your marketing goals. Remember, being constantly active and timely on social media is one of the most important ways to market successfully. This becomes more difficult as you add additional channels to your marketing plan. It is neither practical nor efficient to try to participate in all of them. So find where your target audience is, choose the best social media channels for your brand or business, and then start the ongoing conversation that is happening now on social media.

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Category Archives: Strategy

Giveaways for the Holidays!

Boost Your CPG Brand: 4 Game-Changing Sweepstakes and Contest Ideas

Start Thinking About Summer Themed Promotions

Building Excitement Before You Launch Your Promotion