Vine is Twitter’s newest app, allowing fans to record and share six-second long videos to Facebook, Twitter, and Vine. The time limit encourages users to be creative and to tell a story in only six seconds. Vine’s looping format can enhance emotion or amplify your message as viewers see the video clip on repeat. The…
Customizing your campaigns allows you to connect with your customers on a deeper level. It is a good idea to tailor your campaign to your own company, products, and creativity. One great way to customize your marketing campaigns and excite your fans is to offer prizes that are targeted to what your fans like, want,…
We know, we know… Summer is still a few months away but the weather is changing and the anticipation is rising. Now is a perfect time to begin thinking about summer themed promotions and to introduce your fans to products geared for the summer season. Tailor your product or service to the summer season and…
Just because your promotion has ended doesn’t mean you can drop the ball; there is still plenty of work to be done. It is important to follow through with your promotion and continue to connect with your fans. Your promotion has most likely established new or stronger relationships with your fans and it is important…
March Madness is here and now is the time to run a march madness promotion that will capitalize on its popularity and on the excitement the tournament brings. When the NCAA tournament begins, brands will be ready to take advantage of the hype in a similar way that they did during Super Bowl season. The…
Interacting with consumers and fans in ongoing dialogue is what social media marketing revolves around. When launching a campaign this dialogue remains a priority from beginning to end and is essentially what will keep the campaign going. One of the big challenges when running a campaign on social media is that it is easy to…
There are many steps to take when creating a promotion. One important step to highlight is engineering the success of your campaign from the very beginning by getting the word out and building excitement before the promotion launches. A promotion does not go viral on its own, the strategy goes further than just creating the…
A great way to engage your customers and fans is to run a user-generated video contest. An online video contest will encourage your fans to create videos about your brand and products, giving your brand tons of great new video content that can virally spread brand awareness and increase your Facebook audience. By inviting fans…
Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity. Here are 5 ways to leverage social media…
It is worthwhile to create a social media marketing plan to determine your goals and objectives when marketing on social media. Your goals may include expanding your audience, creating engaging content, increasing your brand visibility, or increasing sales. Whatever your goals may be it is critical to establish a timeline for executing your social promotions and…
