New Viral Features & Apps: DIY Update

More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform.  These tools are being used by start-ups, international brands, small businesses and agencies alike.  If we’ve learned one thing from working with these businesses, it is that there is an unending demand for more viral features, flexible tools and apps that help brands target and activate their growing social audiences.

Here are some of the latest and greatest additions to the Votigo self-service platform:

  • iFrame App: A flexible HTML app with a simple WYSIWYG editor that allows brands to customize a dynamic Facebook tab with multiple elements include text, images, video and other embeddable objects- including Votigo-powered promotions
  • Referral Incentive Sweepstakes: a simple, measurable feature that reinvents the classic promotion, making the sweepstakes app more viral by rewarding entrants who share the promotion with additional entries for each social friend they successfully refer to the sweepstakes
  • Promotions Messenger: A valued-added feature for scheduling posts about promotions to Twitter, Facebook, LinkedIn and Google+ audiences. The posts are optimized for mobile users and customized with images and text
  • Mandarin: The 10th language available to self-service customers, who can now choose to launch promotions in English, Spanish, German, French, Portugese, Thai, Japanese, Korean, or Indonesian

Don’t take our word for it:

“Votigo’s new features are important for us in engaging our brand’s growing audience,” said Alexander Hagard Gronwall, Co-Founder and Marketing Director of Pambox, a Thailand-based beauty sample subscription service that recently ran a giveaway promotion in Thai that also tied in the L’Occitane brand. “For a start-up, it is critical for us to be able to target our audience right down to their language preferences.  The viral features are a bonus.”

“In launching our new travel goods web retail brand, we needed a way to quickly boast the number of engaged fans in our Facebook audience,” says Kristi Daeda, Internet Marketing Manager of  “We devised a weekly giveaway with all the elements- from great prizes to low barriers to entry. The referral feature was critical, though, in getting our new-but-growing audience to share the promotion with other friends and likely potential customers.”


Viral Social Sweepstakes: Simple Fan Activation

Votigo’s basic sweeps app now has a viral referral feature that makes this simple promotion app even more useful in reaching your social marketing goals.

So…what are the goals of your social marketing?  Most likely they go something like:

  • Engage your fans on all social channels: Facebook, Twitter, YouTube, Google+, and where ever they are
  • Find new fans- especially through viral influence from your current ones
  • Reward your fans for their attention
  • Improve their awareness of your brand, your products and offerings
  • And ultimately, convert social fans into customers!

That’s a tall order, and it takes a consistent, always-on effort to achieve it. There are no shortcuts.

But if you want to take action today toward these goals, the single most-effective thing you can do is to run a Facebook Sweepstakes, and ask your fans to share it on Facebook, Twitter, email and all relevant channels.

With low barriers to entry, an incentive to share and spread the word, and simple set up, social giveaways are still one of the most effective ways to engage and grow your audience and collect email addresses for future marketing.

Even though we’ve expanded the capabilities of our social marketing platform, we continue to focus on our promotions apps, adding features and flexibility that make them more viral and better for engaging your audience. We believe promotions are the core for engaging your audience.

A sweeps might be the simplest type of promotion to launch. Here are a few other reasons to consider a Sweeps:

Easy For You: If you have a prize, simple rules, and a header graphic, you can set up a sweeps in minutes

Easy For Them: Sweeps have the lowest barriers to entry. You’re asking very little of your audience…although you should take advantage of the opportunity to ask them Custom Registration questions to gain feedback or further demographic data

Great Ice Breaker: Not really engaging your fans, or struggling to find things to Post or Tweet about? A sweeps gives you a natural hook and something to post about

Viral: Sweepstakes aren’t naturally viral, but with Referral Incentive feature like the one we just added to our basic sweeps, participants now have a reason to share your branded sweeps with their friends: every entry they refer automatically gains them an additional entry

Cross Channel: It’s really easy to create a Facebook Sweepstakes that is also mobile-optimized, embedded onto your website or blog, and shared from Twitter, Google+, LinkedIn and your other key channels. From some premium work, you can easily integrate Instagram and other social channels, too

Like-Gated: Votigo’s basic sweeps include this Facebook sweeps option; we still see it as the simplest way to expand your Facebook audience

A Gateway to Activation: As an ice breaker, it’s natural to follow a short giveaway with more elaborate social promotions, like a user-generated photo contest.  Meanwhile, you can directly activate anyone who enters your sweeps by sending them a coupon, sneak preview, invitation or whatever else will help you convert social fans as customers

Sweepstakes have been a marketing staple for decades.  It’s no surprise they’re equally effective on social media. So as you expand your always-on social marketing strategy, plan more elaborate campaigns and increase your analysis of social marketing ROI, don’t forget this staple of social activation.