Just because your promotion has ended doesn’t mean you can drop the ball; there is still plenty of work to be done. It is important to follow through with your promotion and continue to connect with your fans. Your promotion has most likely established new or stronger relationships with your fans and it is important…
March Madness is here and now is the time to run a march madness promotion that will capitalize on its popularity and on the excitement the tournament brings. When the NCAA tournament begins, brands will be ready to take advantage of the hype in a similar way that they did during Super Bowl season. The…
Interacting with consumers and fans in ongoing dialogue is what social media marketing revolves around. When launching a campaign this dialogue remains a priority from beginning to end and is essentially what will keep the campaign going. One of the big challenges when running a campaign on social media is that it is easy to…
There are many steps to take when creating a promotion. One important step to highlight is engineering the success of your campaign from the very beginning by getting the word out and building excitement before the promotion launches. A promotion does not go viral on its own, the strategy goes further than just creating the…
