A Facebook Contest or Sweepstakes is a great way to generate more ‘likes’ for your brand, engage your audience and spread brand awareness. And the good news is, it doesn’t have to be complicated! Follow these 8 Steps for Running a Successful Facebook Contest or Sweepstakes and watch the entries roll in!
Step 1: State Your Objectives
Having a clear idea of what you want to accomplish with your promotion will help determine if a contest or a sweepstakes is right for your brand. For example, if a high number of entries is your goal, an enter-to-win sweepstakes is probably going to receive the most entries, since they have the lowest barrier to entry on the social promotions spectrum.
Step 2: Outline The Promotion Details
This includes defining the timing of your campaign, how winners will be determined, what your prize is, and a variety of other considerations. For example: What information do you want to collect during registration? How do you want to use that information down the line for future marketing purposes?
Step 3: Follow The Rules
When running a Facebook promotion, it’s important to follow their guidelines. The team here at Votigo makes it a point to stay completely on top of all of Facebook’s rules and regulations, and we’ll always make sure that the campaigns that you run with us comply with them. In addition to Facebook’s promotional guidelines, you’ll also want to make sure that you create your own contest or sweepstakes rules and make sure that you are compliance with any relevant state or federal regulations. This is also something that Votigo can help with so just let us know if you need that!
Step 4: Design Graphics
Depending on your specific promotion and what time of features you are using, this can vary from a simple header graphic to more advanced design and customization. Either way, a few general rules will always apply: Make sure the imagery is eye-catching and inviting to the user and make sure it conveys the important details for the campaign like how to enter, what you can win, etc…
Step 5: Launch!
Once your promotion has been designed and set up, it’s time to launch! Make sure you test the user flow to make sure it’s exactly how you want it, and that it’s clear for users to understand. Once all of these pieces are in place, it’s time to publish your promotion to your Facebook page and start getting more engagement with your fans!
Step 6: Promote Your Campaign
You’ll want to actively promote your promotion in order to get entries and votes. Rely on all the channels you typically use to communicate with your audience (like social media, email newsletter etc…) in order to let them know about the campaign.
Step 7: Moderate and Manage
After your promotion has launched, you need to continue to manage it. This will depend on the format of your campaign but for example, if you’ve asked people to submit photos in order to enter, part of your campaign management will involve pre-screening these photos to make sure they’re appropriate. You’ll also want to keep an eye on entries to make sure that they are coming in steadily, and adjust your promotion efforts accordingly if needed.
Step 8: Use the Results
Running a Facebook contest or sweepstakes is a great way to get leads and quality user-generated content, so make sure you use your results! Nurture new leads with an email campaign or another promotion. Get creative with how you use any photos or videos that were collected during the campaign. Use the information you collect during registration to learn more about your audience and tailor future marketing activations based on this knowledge.
Ready to put these tips into practice with your next Facebook promotion? Click here to speak with an Account Representative today!