When your campaign objective is to generate leads and keep growing your marketing communications database, Votigo’s Viral Sweepstakes are a no-brainer. And, the application comes fully loaded with all the functionality you need to ensure success. Here’s how it works: How To Generate Leads with Viral Sweepstakes Step 1: With sweeps having one of the lowest barriers to entry…
UGC Contests and Voting Apps are a great way to engage your customers, curate relevant content and create awareness on social media for your brand or cause. Here are a couple recent examples from Le Meridien Hotels and Jewelers Mutual. Le Méridien Hotels #FollowGrayContest For the second year in a row, Le Meridien is inviting people on…
Facebook has grown from a social network to one of the most effective business tools. For the past few years, it has incorporated multiple ways to push your business forward. It promotes direct interaction with your customers; you are no longer a faceless, abstract company, but instead real people who communicate with their clients. Facebook has made…
We’ve been saying for a while now that user-generated Contests and Sweepstakes are always reliable ways to engage your audience, drive lead generation, and curate relevant content for the brand while you’re at it. Nothing’s changed there, but if you’re looking to add a little variety to your promotional landscape and keep things interesting for your users, here are…
For any business to succeed in today’s crowded marketplace, they need to offer a product that’s new and exciting. However, sometimes even that’s not enough to bring the customers in. Use social media in new and interesting ways, though, and you’ll catch everyone’s attention. If you want to get noticed, try using these innovative tools…
For a message that travels further It’s the age of the startup, and it seems like everywhere you look people are launching their own business. Disconcertingly, for many of us, the marketing process seems like uncharted territory. Establishing and developing your brand’s online presence is a critical step and knowing where to start can be…
Running a Back-To-School contest or sweepstakes is a great way to engage your social media audience during a peak retail window. As students and parents rush to prepare for the new school year, they’re looking for inspiration and offers that will help them make purchase decisions. And with so many brands competing for their attention,…
When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC contests are a great way to go. Things really get interesting when the conversation is about important global issues that give people an opportunity to have a voice and make a difference. CGAP (the Consultative Group to Assist the Poor)…
