If you want to make a living off your personal brand, you must cultivate digital authority. Naturally, you need to own the blogging and social sphere, as this is where most influencers live. You must have a Facebook, Twitter, LinkedIn, etc. You should also have a home for all your unique content (cough, cough: blog.) Failure…
It’s always fun to see how brands bring their campaigns to life in new and exciting ways. This week, we launched a few promotions with Bahama Breeze and Air Canada that do a great job of engaging their audiences with interesting user experiences. Bahama Breeze: Rumtoberfest Instant Win Sweepstakes To promote the restaurant’s month-long Rumtoberfest celebration, Bahama Breeze launched a fun and engaging…
Did you know that every day, more than 2 million pieces of content are published on the Internet? From blog posts, articles, and reviews all the way to e-books, white papers, and special reports – content marketers are busting their chops to get noticed amongst the internet clutter. This fact is surprising in and of…
Social media sites are among the most effective platforms for getting online exposure and relevant traffic to your business website. More and more people are joining popular social networks to express their thoughts, opinions and memories with friends, while many users also join social media networks so that they can endorse the products and services…
UGC Contests and Quiz Campaigns are a great way to engage your audience and drive meaningful brand conversation and awareness. Here are two brand-new promotions from Pringles and The Co-operators to help inspire you as you start planning your next promotion. Pringles “Battle of the Cans” Video Contest Pringles is all about school spirit! And this Fall, they’re inviting marching bands from across…
The less you spend on marketing, the better. That’s why Word-Of-Mouth marketing is still so highly sought after. This is, by definition, the oldest marketing method. It’s been around for centuries. We love talking about what we’ve bought, what we love, what we hate … just sharing our opinion in general helps us form an…
