LUMA Partners have refreshed their signature Social LUMAScape, one of the most valuable resources in our hyper-evolving industry. LUMA puts these infographics out for a variety of digital industries. As evidenced by the 1M+ hits on the Social LUMAScape, I am not alone in finding it to be an incredibly valuable resource for staying on…
Few holidays have such a strong visual component as Halloween, making it the perfect opportunity for brands to engage their fans with a photo or video contest. Consider if your brand would benefit from a fun holiday promotion. Does your audience participate in Halloween? Do your fans like to dress-up? Get creative and consider how…
Robin Leedy & Associates is a Votigo customer who launched client Conair’s “Make Waves, Get Raves” summer-themed Facebook Sweepstakes to promote the brand’s featured appliances to achieve beach wave looks every day. The giveaway ran for 10 days total, with one winner chosen per day. Each winner received a beach chic prize pack with Conair hair…
We couldn’t be more excited to announce that Votigo has made the Inc. 500|5000. With a three-year growth rate of 1,493.3% since 2008, Votigo is #242 overall, and is #21 in the software category. “We’re incredibly proud to be in the Inc. 500|5000,” says co-CEO and Founder Mike La Rotonda. “Achieving such tremendous growth is…
We’ve put together a short list of key findings we’ve found from some the most successful promotions powered by Votigo. If you’re looking for more ideas and inspiration, check out our case studies to see what the top brands and companies are doing to drive engagement. 1) Events drive engagement. Some of our most successful…
Generating quality content is a hot topic in the social media space for brands and agencies alike. They are constantly evolving their social media marketing strategy to better engage their current audience and attract new fans on Facebook. In an era where content is king, it’s hard to determine which specific type of content will…
Running a social media promotion is a great way to engage your audience and grow your fan base. We are always seeing and sharing best practices with our most successful customers in terms of audience engagement. There are always lessons to learn and areas to improve upon. Consider these possibilities and see how they can…
