Instagram #Hashtag Promotions Update

On December 11th, Instagram will be deprecating some features within their existing API.  The following features will be unavailable after that date:

  • Commenting – to post and delete comments on a user’s behalf on owned media
  • Public Content – to read any public profile info and media on a user’s behalf
  • Likes – to like and unlike media on a user’s behalf
  • Subscriptions – to receive notifications when media is posted

In advance of this release, we’ve updated our platform enabling you to continue to create hashtag campaigns.

New Campaigns
In order to create new Instagram hashtag campaigns or keep your existing ones running, you will first need to make sure your Instagram account is a business account.  Here’s a quick tutorial from Instagram – Creating a Business Profile on Instagram.

Once that has been completed, you’ll need to link your Instagram business profile to your Facebook page – Linking an Instagram account to a Facebook page.

Now, you’re all set to create new Instagram hashtag promotions in the Votigo platform.  We’ve added a quick authentication button within each promotion type –

Add Instagram Business AccountNOTE: As part of this update, content posted on Instagram will be required to include a @mention of your brand in order for Instagram to pass it to Votigo.

Existing Campaigns
If you are currently running a Votigo campaign that is accepting hashtag entries from Instagram, you will first need to complete the steps noted above to create an Instagram business profile and connect it to your Facebook page, then follow the instructions found in this doc – Instagram Migration.

Note: As with new promotions, entries will be required to include a @mention of your brand.  You may need to update your user facing copy to communicate this to entrants.  All content posted prior to this update will be retained in your promotion.

If you have any questions, please reach out to our support team.