Using a branded hashtag can be a great way to boost brand awareness, interact with your audience and acquire content from your followers. However, since the rise of the hashtag there has been a grey area in how you can obtain approval from the content creator before using their photo or video. Last fall the…
The importance of creating new content for our blogs or webpages is consistently growing. As more and more business is done online and our companies rely more and more on SEO and getting discovered through search engines, knowing the right content to post is crucial for achieving digital marketing success. While some companies and…
There’s nothing worse than creating an email campaign only to find that your recipients never even opened them. In order to convert, you need them to open the emails, then be engaged by the content, and follow through with completing your call to action. Here are the rules to follow, with your headlines, if you…
There are a variety of different social promotion types you can use to achieve goals in growing your customer base. Increasing your mailing list, boosting sales and generating product awareness are all objectives that can that can be met by using the correct promotion. Let’s take a look at how you can increase your customer…
When you are a business owner, one of your biggest concern is how other businesses are doing. There is a fine line to walk here. In one sense, you want them to do well, because it helps the community and you want to support other local businesses. But, at the same time, you want to know…
FACT: Marketing your product or service online is a numbers game. No matter who you are as a business (e-commerce site, retail store, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important…
