If you’re looking to drive product trial and brand awareness, online promotions like Contests or Sweepstakes are a great way to go. Research shows that a brand’s social media activity contributes to a high level of product trial and un-planned purchase, so why not get in on the action?! Take this new Facebook sweepstakes by Gerolsteiner Sparkling Mineral Water for example. The…
You can post on social media all day long using images, calls to action, and the right hashtags without ever getting the engagement you had hoped for. The missing ingredient in your social media strategy is leveraging psychological triggers. This is how you can get followers to start engaging right away. EMOTIONS TRIGGER SOCIAL SHARES…
Yep – you heard us right! Even though there’s still a few more weeks to go, Halloween will be here before you know it, so it’s not too early to start getting organized for an engaging social promotion to celebrate the holiday! Few holidays have such a strong visual component as Halloween, which makes it the perfect opportunity for…
Facebook, Instagram, and Twitter are the most popular social media platforms. Ordinary people use them to communicate, share funny pictures, upload their pretty selfies, discuss issues and events, and have fun in every possible way. But small business owners have their own professional aims: they use these websites to engage with their audiences directly. Social…
In today’s digital world, people can find any piece of information in a matter of seconds. If you want to make your online project successful, you need to compete with many other providers. Content is the ultimate weapon that can drive you to victory. No marketing campaign can achieve success without promoting content of high…
When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC contests are a great way to go. This past week, Nature’s Bounty launched a promotion specifically designed to give their audience a way to share what the brand means to them. Entrants are invited to submit a photo with…
By 2017, ad spending on social networks is predicted to represent 16% of all digital ad spending. Companies all over the world are seeing the value of social media as a selling platform. But with so many social networks, it can be difficult to know where to start. A fact to consider is that Shopify…
UGC Essay Contests and #Hashtag campaigns are a great way to engage and activate your audience while curating meaningful and relevant brand content. Here are two new examples from Frigo Cheeseheads and Wet Ones to help inspire you as you start thinking about your next promotion. Frigo Cheeseheads’ “Build a Bright Future” Essay Contest For…
