Why User-generated Contests Work for Marketers UGC Contests Create a Dialogue with Consumers – Given the current online marketing landscape, it’s critical for savvy marketers to engage consumers in an open, two-way dialogue. By allowing consumers to contribute to marketing campaigns through photos, videos, text and user-voting, campaigns become personal. You can learn a lot about what…
Frigo Cheeseheads – “Build a Bright Future” Contest This is a really great concept that allows anyone to nominate a teacher by uploading a video or an essay explaining why their teacher should win. Then there is a Votigo period to engage the community and finally the judges will announce the 60 winners! Here is…
A Facebook Contest or Sweepstakes is a great way to generate more ‘likes’ for your brand, engage your audience and spread brand awareness. And the good news is, it doesn’t have to be complicated! Follow these 8 Steps for Running a Successful Facebook Contest or Sweepstakes and watch the entries roll in! Step 1: State Your Objectives Having…
