Wondersauce, a digital agency, came together with Champion Spark Plugs to launch the Search for a Champion video contest. Champion utilizes Votigo’s API technology and integrates it into their own custom website. The video contest encourages fans to enter a two-minute video for a chance to become one of the fifteen winners to receive a $5,000 Champion sponsorship and to compete for the grand prize sponsorship of $50,000. Champion makes the deal even sweeter by rewarding the first 250 entrants with a free Champion Swag Bag including one 2013 Search for a Champion t-shirt, one Champion hat, one Search for a Champion decal and one Champion decal. The custom website shows pictures of each prize that comes in the bag so entrants can see what they will be winning. The site also provides a spot to sign up to win a free weekly giveaway consisting of a free Champion product.
The custom online video contest is easy to navigate and well organized with information including tips on how to create a winning entry video, advice from the 2012 contest winners, and a contest timeline providing all of the important contest dates and deadlines. Full-width, HD video capabilities are also included to push each video entry to the next level. There is a video entry gallery that allows fans to browse the entries and gives entrants the tools to promote their entry all the way to the top by sharing entries on Facebook, posting to Twitter, and emailing friends. This is especially important because the contest winners will be chosen by a series of public votes. Fans can register as a voter and vote for their favorite videos. Champion encourages fans to vote for their favorite racer by offering a voting sweepstakes prize. Two hundred lucky voters will receive a free Champion t-shirt and a poster autographed by Kevin Harvick.
Champion does great job engaging fans with their custom site and offers generous and relevant prizes to the fans with the best videos. For more information on how to integrate API technology into a custom site for your contest contact us today!