A great way to engage your customers and fans is to run a user-generated video contest. An online video contest will encourage your fans to create videos about your brand and products, giving your brand tons of great new video content that can virally spread brand awareness and increase your Facebook audience. By inviting fans…
Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity. Here are 5 ways to leverage social media…
It is worthwhile to create a social media marketing plan to determine your goals and objectives when marketing on social media. Your goals may include expanding your audience, creating engaging content, increasing your brand visibility, or increasing sales. Whatever your goals may be it is critical to establish a timeline for executing your social promotions and…
We are excited to announce the launch of our Essay Contest app, a new addition to our list of available promotions. The essay contest is offered cross-channel and available in 10 languages. Similar to the process of a photo or video contest, users are encouraged to upload an essay for a chance to win. The…
Engaging fans with a social promotion or sweepstakes is a great way to raise awareness for your brand and products. However, this is only one part in a larger campaign strategy to increase enthusiasm and sales. One great way to extend the promotion into a larger campaign is to include an initiative for your fans…
The SIA Snow Show was this past weekend at the Colorado Convention Center in Denver. The weekend long event gathered the snow sports industry together in one place to celebrate the newest technologies, innovations, brands, and culture of snow sports. It was a great space for professionals from the industry to connect, network, engage in…
It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way…
