How to Run a Successful Holiday Giveaway: Tips and Best Practices The holiday season is the perfect time to engage your audience, spread some cheer, and grow your brand’s reach with a festive giveaway. A well-planned holiday promotion can not only boost your social media following but also drive traffic, increase customer loyalty, and generate…
In today’s digital age, customers expect more than just a product—they want an experience. Back in 2008, when MySpace was the dominant social media platform, we at Votigo recognized the immense potential of social media for brand engagement. That’s why we coined the term ‘Social Media Promotions‘—to capture the idea that brands could create meaningful,…
A Facebook Contest or Sweepstakes is a great way to generate more ‘likes’ for your brand, engage your audience and spread brand awareness. And the good news is, it doesn’t have to be complicated! Follow these 8 Steps for Running a Successful Facebook Contest or Sweepstakes and watch the entries roll in! Step 1: State Your Objectives Having…
Now that you’ve worked hard on getting people to ‘like’ your Facebook page, Follow you on Twitter and Instagram through some exciting Facebook contests, social sweepstakes, a couple of interesting guest posts and other branding exercise, you may wake up realizing that you’re not quite sure how to keep all the fans that you now…
Yesterday Facebook announced that it has removed some restrictions about how businesses can run promotions (Contests and Sweepstakes) on Facebook. Previously, the Facebook Promotion Guidelines prohibited any promotion from using any native Facebook functionality like “posting on the Brand Page wall”, “commenting on posts”, “liking posts”, etc. And they required that businesses use a third…
Customizing your campaigns allows you to connect with your customers on a deeper level. It is a good idea to tailor your campaign to your own company, products, and creativity. One great way to customize your marketing campaigns and excite your fans is to offer prizes that are targeted to what your fans like, want,…
Engaging fans with a social promotion or sweepstakes is a great way to raise awareness for your brand and products. However, this is only one part in a larger campaign strategy to increase enthusiasm and sales. One great way to extend the promotion into a larger campaign is to include an initiative for your fans…
It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way…
More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform. These tools are being used by start-ups, international brands, small businesses and agencies alike. If we’ve learned one…
If you want to get more Facebook likes and generate social media buzz, a contest or sweepstakes is a great way to accomplish your goals. With 2012 rapidly coming to a close, a fourth quarter promotion can help you end the year on a high note and build momentum for 2013. As the holidays are…
