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What Marketers Need to Know: Text to Win Sweepstakes Compliance

ByVotigo August 25, 2025August 25, 2025

Text-to-win campaigns and SMS-based promotions have long been a powerful tool for consumer engagement. But as mobile marketing evolves, so do the compliance requirements bringing a major shift in regulations. The Cellular Telecommunications and Internet Association (CTIA) is rolling out stricter regulations that affect how brands use short codes and 10-digit long codes (10DLCs) to…

Audience | Industry | Mobile | Strategy | Uncategorized

Holiday Social Media Marketing: 5 Trends For Retail Brands

ByJeff November 19, 2012November 19, 2012

Black Friday is in 4 days, kicking off the massive holiday season that makes the year for many retail brands. Odds are, social marketing is a bigger part of your Q4 strategy this year than ever before. Here are 5 big themes that will dominate holiday social media marketing campaigns for retailers in the remaining…

Facebook | Features | Mobile

Why Mobile Marketing Matters

ByDanielle September 12, 2012April 16, 2013

With the increasing popularity of mobile marketing, making your contest or sweepstakes mobile optimized is becoming less of a luxury and more of a necessity. Most people have at least one type of mobile device that they carry with them on a regular basis. As more brands adopt mobile websites and applications, people have increasingly…

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