We all know that a healthy marketing mix must include a strong visual content component to round out and complement the rest of your brand’s strategic efforts. But what we at Votigo are particularly interested in are the ways that the power of visual content can be leveraged in the context of Online and Social Promotions. So today,…
A few weeks ago, we introduced Votigo’s latest blog series: Learn From the Pros. This series is designed to promote the sharing of information across our customer base so that we can all learn from each other as we navigate the various ways Social Marketing can be leveraged for brand success. This week we’re chatting with…
Last week, we shared our new and improved Votigo Resource Center with you, as part of our ongoing effort to provide you with the tools and information to help you be as successful as possible with your Social Marketing programs. Today, we’re excited to showcase our UGC Contests Learning Series. This guide will show you how…
Valentine’s Day is right around the corner! But don’t worry – there’s still time to launch an engaging social promotion to celebrate! And more importantly, a brand doesn’t have to be directly associated with Valentine’s Day in order to be able to capitalize on the buzz surrounding the Holiday. Chances are your audience already participates…
We love sharing live examples with you because we really believe they are the best way to understand Votigo’s services. They’re also a great way to get inspired as you strategize on YOUR next promotion! This week, we’re happy to share two cool new promotions from Pfizer and Angie’s List. Take a look! Pfizer: #TweetForHope…
INSTALLMENT #1: THE CO-OPERATORS To add to the list of information we share with you that’s designed to help inspire you as you plan your next promotion, we’re happy to announce Votigo’s latest blog series: Learn From the Pros. The series is designed to promote the sharing of information across our customer base so that…
Search engine optimization, or SEO, is bigger now than it has ever been. It’s also a completely different beast than it was ten years ago. It evolves and changes with every shift in Google’s algorithm, and working in the industry requires a keen eye and the ability to keep track of everything happening in the…
Enter-to-Win Sweepstakes are a great way to grow your marketing lists and drive awareness of a new product or brand offering. This is because typically, the barrier to entry in a sweeps is low – which means the likelihood of getting of lot of entries is high. Add in a compelling prize or a sense of urgency…
Creating a content strategy for various channels can be extremely complicated, with dozens of moving pieces. From finding content to curate on social media, to managing guest bloggers, to coordinating freelance or in-house writers to working with designers and video editors to create visual assets – it’s a lot to coordinate and manage! Creating cohesive…
