Kraft Heinz UGC sweepstakes case study showcasing fan-submitted content from a Super Bowl promotion
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Boost Your CPG Brand: 4 Game-Changing Sweepstakes and Contest Ideas

In the fiercely competitive world of consumer packaged goods (CPG), making a lasting impression is crucial. Sweepstakes and contests are powerful strategies to engage your audience, amplify brand awareness, and drive sales. Ready to create a buzz around your brand? Here are four innovative ideas designed to elevate your CPG promotions.  🍳 1. Stir Up…

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Why Social Media Promotions Are More Relevant Than Ever
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Why Social Media Promotions Are More Relevant Than Ever

In today’s digital age, customers expect more than just a product—they want an experience. Back in 2008, when MySpace was the dominant social media platform, we at Votigo recognized the immense potential of social media for brand engagement. That’s why we coined the term ‘Social Media Promotions‘—to capture the idea that brands could create meaningful,…

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How to Run an Instagram Giveaway, Sweepstakes, Contest
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How to Run an Instagram Giveaway, Sweepstakes, Contest

Looking to run a giveaway on Instagram? We’ve got you covered! Let Votigo be your one-stop show for your next Instagram Sweepstakes or Contest. 1. Define Your Goals: Determine what you want to achieve with your Instagram Giveaway, such as increasing followers, engagement, or brand awareness. 2. Choose a Relevant Prize: Select a prize that…

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How to Run a TikTok Giveaway: A Step-by-Step Guide
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How to Run a TikTok Giveaway: A Step-by-Step Guide

Running a successful TikTok giveaway can significantly boost your brand’s visibility, engagement, and follower count. At Votigo, we specialize in creating and managing engaging TikTok sweepstakes and contests for our clients. Here’s a comprehensive guide to help you run an effective TikTok promotion, illustrated by a recent successful campaign we executed. Define Your Goals Before…

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Safeguarding Your Sweepstakes and Contests
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Safeguarding Your Sweepstakes and Contests

Safeguarding Your Sweepstakes: How the Votigo Engineering Team Combats Bots, Fraud, and Bad Actors In the dynamic landscape of online promotions, ensuring the integrity and fairness of sweepstakes is paramount. At Votigo, we understand the critical importance of protecting our clients’ promotions from malicious activities. That’s why our dedicated software engineering team is taking proactive…

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BREAKING:  Wildfire Interactive Turns Off DIY Promotions
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BREAKING: Wildfire Interactive Turns Off DIY Promotions

Today, Wildfire Interactive Promotions by Google has announced that they are shutting down their DIY Basic, Standard, and Premium promotions primarily targeted to Small and Medium Sized Businesses (SMBs). Here is a link to their blog post http://blog.wildfireapp.com/2013/04/16/a-new-turn-for-wildfire-promotions/ with details on their decision.  We at Votigo understand how that negatively impacts all of their customers that will…

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