Summer creates a different participation environment. Experiences become more social, more visual, and more immediate. Audiences are already documenting trips, events, meals, purchases, routines, and experiences across mobile and social platforms throughout the season. The strongest summer campaigns are not asking audiences to create entirely new behaviors. They are aligning promotional mechanics with behaviors already…
Snapshot: Chipotle set out to elevate its annual Halloween tradition by making it more social, interactive, and shareable. With the “Boorito Halloween Costume Contest,” fans were invited to visit their local Chipotle in costume, snap a photo, and showcase their creativity online through a UGC-driven contest. By blending an in-store ritual with a fully digital…
Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…
In today’s hyper-competitive media landscape, capturing and retaining audience attention is no small feat. The secret? Interactive contests and sweepstakes that not only entertain but also deeply engage your viewers. Whether you’re looking to boost participation, create buzz, or solidify brand loyalty, these four innovative ideas are tailor-made for media companies ready to take their…
In the fiercely competitive world of consumer packaged goods (CPG), making a lasting impression is crucial. Sweepstakes and contests are powerful strategies to engage your audience, amplify brand awareness, and drive sales. Ready to create a buzz around your brand? Here are four innovative ideas designed to elevate your CPG promotions. 🍳 1. Stir Up…
In today’s digital age, customers expect more than just a product—they want an experience. Back in 2008, when MySpace was the dominant social media platform, we at Votigo recognized the immense potential of social media for brand engagement. That’s why we coined the term ‘Social Media Promotions‘—to capture the idea that brands could create meaningful,…
Running a successful TikTok giveaway can significantly boost your brand’s visibility, engagement, and follower count. At Votigo, we specialize in creating and managing engaging TikTok sweepstakes and contests for our clients. Here’s a comprehensive guide to help you run an effective TikTok promotion, illustrated by a recent successful campaign we executed. Define Your Goals Before…
Why User-generated Contests Work for Marketers UGC Contests Create a Dialogue with Consumers – Given the current online marketing landscape, it’s critical for savvy marketers to engage consumers in an open, two-way dialogue. By allowing consumers to contribute to marketing campaigns through photos, videos, text and user-voting, campaigns become personal. You can learn a lot about what…
I know it seems so far away, but NOW is the time to start planning your upcoming Halloween Promotion. Few holidays have such a strong visual component as Halloween, making it the perfect opportunity for brands to engage their fans with a UGC Photo Contest or Video Contest. Leverage #hashtag submissions via Instagram and Twitter…
Blue Buffalo Shelter Stars – UGC Photo Contest Microsite This is the place to show off your buddy and share your pet adoption success story photo contest. With so many homeless pets across the country, it’s pet parents like you who are making all the difference in the lives of the animals that deserve a…
