Press Release: September 9th, 2014
Votigo Sees Exponential Growth with its SaaS Subscription Business and Continues its Product Expansion in first half of 2014
Company nearly triples its Subscription Customer Base and continues to enhance its social marketing and promotions platform with new features.
Votigo, the complete social media marketing and promotions company, announced today that it grew its Software-as-a-Service subscription customer base by over 280% in the first half of 2014 compared to the same period in 2013. That number is up significantly compared to the over 100% year-over-year growth from 2012 to 2013 the company reported earlier in the year. Several strategic partnerships, changes in the Social Media Marketing vendor landscape, and an increase in demand from Middle-market companies have helped with the growth in subscriber base. In addition to the SaaS subscription growth the company has continued to serve new and existing clients with full-service and custom promotions and social apps.
At the same time its ever-expanding Social Media Marketing & Promotions Platform continues to be enhanced with new features including Social Campaign Calendar, Social Content Hub, Multi-format UGC Contest templates and increased Mobile capabilities.
“The growth of our subscription customer base and the mass adoption of our always-on self-service promotions platform is very exciting for us! When we first launched in 2007 we knew marketers needed this kind of easy-to-use tool to create promotions to grow their brand and customer databases.” says co-CEO and Founder, Jim Risner, “Now that marketers fully buy into social, mobile, and web promotions we are seeing the increase in demand of our products and services.”
Q1 and Q2 2014 Highlights:
- Over 280% growth in SaaS subscription customer base
- Successful traction with several strategic reseller partnerships
- Launched new Multi-format UGC Contest template
- Launched new Social Marketing Calendar
- Launched new Social Content Aggregator / Galleries
Helping our Customers Achieve their Goals:
- 45,000 new Facebook Likes per day during a Votigo campaign
- 10,000 contest / sweepstakes registrations per day
- 1,000 photos and videos submitted per day
- 1,000 votes cast per day
Numbers based on aggregate averages across all Votigo campaigns from January 1 through June 30, 2014.
With Votigo’s Social Media Marketing & Promotions Platform, businesses have an unmatched tool for acquiring and engaging customers across social channels, the Web, and Tablet / Mobile devices. Brands can run promotions, user-generated content contests, sweepstakes, and other marketing engagement apps that activate customers; measure the impact and ROI of a brand’s social marketing efforts; and use Conversation Manager and Social Contacts for handling communications and Social Customer Relationship Management (Social CRM) across multiple users, social networks and geographies. Votigo also continues to provide custom promotions that integrate with any mobile, web, and social channel, including Facebook, Twitter, Instagram, Pinterest, YouTube, Google+, and new platforms as they emerge.
Votigo is a leading social media marketing and promotions company with a Software-as-a-Service platform that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Starwood Hotels & Resorts Worldwide, MasterCard, Live Nation, Sharpie, DreamWorks, Breitling, and GoPro. Votigo’s technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile. Votigo’s social marketing suite includes Cross-Channel Promotions, Social Apps, Social Marketing Calendar, Conversation Manager, Contacts, and Analytics. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India. Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.