Today, Wildfire Interactive Promotions by Google has announced that they are shutting down their DIY Basic, Standard, and Premium promotions primarily targeted to Small and Medium Sized Businesses (SMBs). Here is a link to their blog post http://blog.wildfireapp.com/2013/04/16/a-new-turn-for-wildfire-promotions/ with details on their decision. We at Votigo understand how that negatively impacts all of their customers that will…
It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way…
More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform. These tools are being used by start-ups, international brands, small businesses and agencies alike. If we’ve learned one…
Votigo’s basic sweeps app now has a viral referral feature that makes this simple promotion app even more useful in reaching your social marketing goals. So…what are the goals of your social marketing? Most likely they go something like: Engage your fans on all social channels: Facebook, Twitter, YouTube, Google+, and where ever they are…
When running a Facebook contest or sweepstakes, one important consideration for brands and agencies to keep in mind is whether or not to have a Like-Gate. Like-Gating, also referred to as Fan-Gating or Like-Wall, is a low barrier to entry requiring that a user first “Like” a brand’s Facebook page before they can access certain…
Here at Votigo, we love to chat one-on-one with our customers to get their feedback and insight on the benefits they received from utilizing promotions in their social media marketing strategy. While each brand might have different goals and approaches, they all recognize the benefits from running social promotions. Steve Oberman at Flavorus is a…
Today is an exciting day for Votigo. We’ve officially announced our full Social Marketing Suite, expanding the scope of our software and services beyond social promotions. This is a milestone day for us: as we celebrate our 6th anniversary as a company, it allows us to meet the needs of our existing customers while targeting…
