Boost Your CPG Brand: 4 Game-Changing Sweepstakes and Contest Ideas
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Boost Your CPG Brand: 4 Game-Changing Sweepstakes and Contest Ideas

ByVotigo

In the fiercely competitive world of consumer packaged goods (CPG), making a lasting impression is crucial. Sweepstakes and contests are powerful strategies to engage your audience, amplify brand awareness, and drive sales. Ready to create a buzz around your brand? Here are four innovative ideas designed to elevate your CPG promotions.  đźŤł 1. Stir Up…

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Why Social Media Promotions Are More Relevant Than Ever
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Why Social Media Promotions Are More Relevant Than Ever

ByVotigo

In today’s digital age, customers expect more than just a product—they want an experience. Back in 2008, when MySpace was the dominant social media platform, we at Votigo recognized the immense potential of social media for brand engagement. That’s why we coined the term ‘Social Media Promotions‘—to capture the idea that brands could create meaningful,…

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How to Run a TikTok Giveaway: A Step-by-Step Guide
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How to Run a TikTok Giveaway: A Step-by-Step Guide

ByVotigo

Running a successful TikTok giveaway can significantly boost your brand’s visibility, engagement, and follower count. At Votigo, we specialize in creating and managing engaging TikTok sweepstakes and contests for our clients. Here’s a comprehensive guide to help you run an effective TikTok promotion, illustrated by a recent successful campaign we executed. Define Your Goals Before…

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Choosing social media platforms
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Which Social Media Platform is Right for Your Business?

ByJim

Originally appeared on Mediabistro’s AllTwitter.  Infographic courtesy of QuickSprout.com Looking to use social media to power your business? Smart play. Collectively, platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest have billions of users. But which social network is best for you, and your brand? Just because a channel is popular doesn’t necessarily make it…

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Great Ways to Customize your Marketing Campaigns
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Great Ways to Customize your Marketing Campaigns

ByDanielle

Customizing your campaigns allows you to connect with your customers on a deeper level. It is a good idea to tailor your campaign to your own company, products, and creativity.  One great way to customize your marketing campaigns and excite your fans is to offer prizes that are targeted to what your fans like, want,…

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The End is Just the Beginning
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The End is Just the Beginning

ByDanielle

Just because your promotion has ended doesn’t mean you can drop the ball; there is still plenty of work to be done.  It is important to follow through with your promotion and continue to connect with your fans.  Your promotion has most likely established new or stronger relationships with your fans and it is important…

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Maintaining Momentum for your Campaign
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Maintaining Momentum for your Campaign

ByDanielle

Interacting with consumers and fans in ongoing dialogue is what social media marketing revolves around.  When launching a campaign this dialogue remains a priority from beginning to end and is essentially what will keep the campaign going.  One of the big challenges when running a campaign on social media is that it is easy to…

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How to Use Social Media for Business
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How to Use Social Media for Business

ByDanielle

Social media has changed the way the world communicates, creating real time interconnectivity between people, businesses, and geographies. As social media continues to grow in popularity, brands are looking for ways to increase their fan base and leverage their social presence to increase sales and brand affinity. Here are 5 ways to leverage social media…

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Create A Social Media Marketing Plan
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Create A Social Media Marketing Plan

ByDanielle

It is worthwhile to create a social media marketing plan to determine your goals and objectives when marketing on social media. Your goals may include expanding your audience, creating engaging content, increasing your brand visibility, or increasing sales.  Whatever your goals may be it is critical to establish a timeline for executing your social promotions and…

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SOCIAL LUMAscape & Social Marketing Management
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SOCIAL LUMAscape & Social Marketing Management

ByJeff

LUMA Partners have refreshed their signature Social LUMAScape, one of the most valuable resources in our hyper-evolving industry. LUMA puts these infographics out for a variety of digital industries. As evidenced by the 1M+ hits on the Social LUMAScape, I am not alone in finding it to be an incredibly valuable resource for staying on…

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