It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way…
More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform. These tools are being used by start-ups, international brands, small businesses and agencies alike. If we’ve learned one…
If you want to get more Facebook likes and generate social media buzz, a contest or sweepstakes is a great way to accomplish your goals. With 2012 rapidly coming to a close, a fourth quarter promotion can help you end the year on a high note and build momentum for 2013. As the holidays are…
Running a Facebook contest or sweepstakes is a great way to boost engagement on social channels and grow your audience. There are many variables to consider when you decide to run contests and sweepstakes. One of the biggest opportunities for making your promotion standout is with your design. Great design can increase the number of…
VTech Toys recently launched a Facebook video contest. They wanted to engage their audience and get children to interact with the brand in a fun and meaningful way while promoting the Switch & Go Dinos products. Votigo created a custom Facebook app that requires users to “like” the page before entering and allows fans to…
We’ve often asked how a brand can get more Facebook likes and grow their social media audience. It’s a great question and one that will get a wide variety of responses depending on who you ask. We’ve compiled a list of 10 ways that you can get more Facebook likes. Luckily, these tips will also…
Facebook contests and sweepstakes are a great way to get more Facebook likes and engage your fans. With millions of people logging into Facebook each day, it’s a great place to run a promotion. Some of the most successful brands regularly run contests and sweepstakes to ensure that they are maximizing their engagement with fans…
Few holidays have such a strong visual component as Halloween, making it the perfect opportunity for brands to engage their fans with a photo or video contest. Consider if your brand would benefit from a fun holiday promotion. Does your audience participate in Halloween? Do your fans like to dress-up? Get creative and consider how…
We’ve put together a short list of key findings we’ve found from some the most successful promotions powered by Votigo. If you’re looking for more ideas and inspiration, check out our case studies to see what the top brands and companies are doing to drive engagement. 1) Events drive engagement. Some of our most successful…
Running a social media promotion is a great way to engage your audience and grow your fan base. We are always seeing and sharing best practices with our most successful customers in terms of audience engagement. There are always lessons to learn and areas to improve upon. Consider these possibilities and see how they can…
