Generating quality content is a hot topic in the social media space for brands and agencies alike. They are constantly evolving their social media marketing strategy to better engage their current audience and attract new fans on Facebook. In an era where content is king, it’s hard to determine which specific type of content will receive the most engagement. This may be the reason why we see such a vast variety of content posts; brands are testing to see which type receives the most “likes,” comments and shares. What is your opinion?

While Facebook users are receptive to different types of content, various studies have shown that the primary media commanding the most attention and interaction is photos. A picture is of one of the simplest and most effective ways a brand can capture attention because it is more visually appealing than a status update or link post. Think about it this way, when you scroll through your newsfeed what usually captures your attention and makes you pause for reaction? PHOTOS. It allows for a more immediate emotional reaction from users on Facebook thus urging them to engage by commenting, liking or sharing your post.

Now that brands are aware of this fact, they can and should use this to their advantage! Here are some great ideas to kick start your efforts:

Try posting a unique photo with a question attached. This will drive dialogue with your fans and encourage them to interact and share with their friends! Behind the scenes photos are also great – they give fans a view into the personal side of your business. Aspirational photos and product photos are also great options for driving engagement. Try out different types of photos and see what your audience responds to.

If you’re looking to increase engagement even further, consider running a Facebook photo contest. A photo contest is a great way to not only interact with your fans directly, but to also increase your fan base, acquire data and receive great images for use in future marketing efforts. A unique theme and/or great prize will ensure entries and drive engagement! Learn more about how to run a Facebook contest.

So, if you are wondering how to increase engagement on your Facebook page, trying using photos! Product photos, aspirational photos and behind the scenes photos are all popular choices. To really engage fans and grow your social presence, run a photo contest – your fans will love to browse entries and they will have an incentive to share their photos as well.