Gifts of Engagement Holiday gift guides are everywhere this time of year – packed with gadgets, stocking stuffers, and must-have items. But what if, instead of products, you could give your brand the gift of lasting engagement? At Votigo, we’ve created a different kind of holiday gift guide: one that’s filled with promotion ideas. These…
When Discounts Aren’t Enough Now is the time to plan for Black Friday – the most crowded sales moment of the year. Attention is fleeting and competition is fierce. You can follow the tradition of discounts, crowded inboxes, and price fatigue or you can break out, stand out, and be remembered. Gamification is the differentiator….
Snapshot: GNC partnered with Votigo to launch the Wellness Wonderland Giveaway, a mobile-first digital promotion designed to increase sign-ups for the myGNC Rewards loyalty program and drive engagement with the GNC LIVE WELL app. The campaign centered around a fun, gamified experience that rewarded purchases and incentivized repeat app usage – turning everyday interactions into…
Why Gamification Beats a Basic Discount Black Friday is the most crowded sales moment of the year – but it’s also the most predictable. Everyone offers a discount. Everyone shouts louder. And most campaigns look the same. Gamification changes that. Rather than chasing price-slash fatigue, brands are turning to interactive experiences that drive deeper engagement…
Snapshot: Chipotle set out to elevate its annual Halloween tradition by making it more social, interactive, and shareable. With the “Boorito Halloween Costume Contest,” fans were invited to visit their local Chipotle in costume, snap a photo, and showcase their creativity online through a UGC-driven contest. By blending an in-store ritual with a fully digital…
Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…
The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or twenty-five, there’s a unique energy that…
It might be sun-soaked July, but savvy marketers are already dreaming of snowflakes, gift guides, and holiday wishlists. While the holidays might feel far off, now is exactly the right time to plan your end-of-year promotions. The holiday season is the most competitive time of year, and those who prepare early don’t just survive—they dominate….
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” – you are not alone. The…
