Event Driven Promotions

Creating a social media promotion around an event is a great way to increase the awareness of your event and to help generate buzz.  Event driven promotions draw people to the event and can act as an extension of the event itself by helping it spread through social media channels and increasing brand visibility. One of the great things about events is that they take the brand to the people and generate excitement and interest.  By creating a social media promotion alongside your event you can extend the life of your event and tie it into your social media efforts.

  • Events only happen once and therefor are immediate and interesting, make sure to make the most of the event within its limited time of relevance.
  • Promoting your event on social media with the use of a Facebook contest or sweepstakes creates awareness and buzz for your event, allowing the guest list to grow.
  • By creating a promotion around an event, you are engaging with customers and fans virtually and not just at the event, allowing you to reach an even larger audience.

 

A great example of an event driven promotion is the JBL Your Country contest from Isobar North America, JBL, and Tim McGraw.  Votigo created a sweepstakes app that allowed users to upload photos and videos for a chance to win a VIP concert experience with country singer Tim McGraw or free Tim McGraw Artist Series headphones.  This event driven promotion does a great job building awareness for Tim McGraw’s Artist Series headphones from JBL and also promotes his “Brothers of the Sun” summer concert series.  The promotion is a fun and easy way to create awareness and to build your fan base.

By creating a promotion that goes hand in hand with your event you are empowering your customers to engage with your event on social media and to share the event information as far as their circles of influence reach.  The event driven promotion is a fun way to advertise your event while simultaneously creating a way for your customers to interact with your brand.  If you are interested in creating a promotion visit our website to get the details or contact us today.

Share

Firestone Tires: Destination America Sweepstakes

Firestone Tires and their agency Razorfish worked with Votigo to create a fun way to engage Firestone Tires fans with a summer promotion.  Votigo created a Facebook sweepstakes app that allowed users to submit photos for a chance to win eight weeks of great prizes.  To spice things up a bit, Firestone Tires decided to make each of the eight weeks a different summer challenge.  The weekly Facebook contests varied from submitting a photo of a vacation spot one week to a photo of a backyard BBQ another week. Potential prizes included a trip for two to the World Series, a trip for two to a U.S. National Park, and a set of sponsor-specified destination tires.

Firestone Tires did a great job choosing prizes that fit in with the theme of their Facebook contest, as well as representing their brand by giving away tires to a lucky winner.   The promotion was designed to create a fun way for people to become involved with Firestone Tires and to continue to stay involved for all eight weeks of the promotion.  They did this by formatting the promotion to encourage people to upload photos and enter to win for all eight weekly challenges.  Customers received one entry for simply submitting their email address, five entries for uploading a photograph that fits the weekly challenge, and ten additional entries for uploading photographs for all eight challenges.

Running this type of focused promotion that gives people the incentive to stay involved with the brand throughout the duration of the promotion is a great way to increase customer awareness and loyalty.

If you are looking for a simple and fun way to keep your customers engaged contact Votigo to learn more about sweepstakes.

Share