Firestone Tires: Destination America Sweepstakes

Firestone Tires and their agency Razorfish worked with Votigo to create a fun way to engage Firestone Tires fans with a summer promotion.  Votigo created a Facebook sweepstakes app that allowed users to submit photos for a chance to win eight weeks of great prizes.  To spice things up a bit, Firestone Tires decided to make each of the eight weeks a different summer challenge.  The weekly Facebook contests varied from submitting a photo of a vacation spot one week to a photo of a backyard BBQ another week. Potential prizes included a trip for two to the World Series, a trip for two to a U.S. National Park, and a set of sponsor-specified destination tires.

Firestone Tires did a great job choosing prizes that fit in with the theme of their Facebook contest, as well as representing their brand by giving away tires to a lucky winner.   The promotion was designed to create a fun way for people to become involved with Firestone Tires and to continue to stay involved for all eight weeks of the promotion.  They did this by formatting the promotion to encourage people to upload photos and enter to win for all eight weekly challenges.  Customers received one entry for simply submitting their email address, five entries for uploading a photograph that fits the weekly challenge, and ten additional entries for uploading photographs for all eight challenges.

Running this type of focused promotion that gives people the incentive to stay involved with the brand throughout the duration of the promotion is a great way to increase customer awareness and loyalty.

If you are looking for a simple and fun way to keep your customers engaged contact Votigo to learn more about sweepstakes.


Leave a Reply

Your email address will not be published. Required fields are marked *