Creating a social media promotion around an event is a great way to increase the awareness of your event and to help generate buzz. Event driven promotions draw people to the event and can act as an extension of the event itself by helping it spread through social media channels and increasing brand visibility. One of the great things about events is that they take the brand to the people and generate excitement and interest. By creating a social media promotion alongside your event you can extend the life of your event and tie it into your social media efforts.
- Events only happen once and therefor are immediate and interesting, make sure to make the most of the event within its limited time of relevance.
- Promoting your event on social media with the use of a Facebook contest or sweepstakes creates awareness and buzz for your event, allowing the guest list to grow.
- By creating a promotion around an event, you are engaging with customers and fans virtually and not just at the event, allowing you to reach an even larger audience.
A great example of an event driven promotion is the JBL Your Country contest from Isobar North America, JBL, and Tim McGraw. Votigo created a sweepstakes app that allowed users to upload photos and videos for a chance to win a VIP concert experience with country singer Tim McGraw or free Tim McGraw Artist Series headphones. This event driven promotion does a great job building awareness for Tim McGraw’s Artist Series headphones from JBL and also promotes his “Brothers of the Sun” summer concert series. The promotion is a fun and easy way to create awareness and to build your fan base.
By creating a promotion that goes hand in hand with your event you are empowering your customers to engage with your event on social media and to share the event information as far as their circles of influence reach. The event driven promotion is a fun way to advertise your event while simultaneously creating a way for your customers to interact with your brand. If you are interested in creating a promotion visit our website to get the details or contact us today.