Snapshot: Chipotle set out to elevate its annual Halloween tradition by making it more social, interactive, and shareable. With the “Boorito Halloween Costume Contest,” fans were invited to visit their local Chipotle in costume, snap a photo, and showcase their creativity online through a UGC-driven contest. By blending an in-store ritual with a fully digital…
Text-to-win campaigns and SMS-based promotions have long been a powerful tool for consumer engagement. But as mobile marketing evolves, so do the compliance requirements bringing a major shift in regulations. The Cellular Telecommunications and Internet Association (CTIA) is rolling out stricter regulations that affect how brands use short codes and 10-digit long codes (10DLCs) to…
Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…
The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or twenty-five, there’s a unique energy that…
It might be sun-soaked July, but savvy marketers are already dreaming of snowflakes, gift guides, and holiday wishlists. While the holidays might feel far off, now is exactly the right time to plan your end-of-year promotions. The holiday season is the most competitive time of year, and those who prepare early don’t just survive—they dominate….
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” – you are not alone. The…
As a founder, you know the incredible journey of building a business from the ground up. For 18 years, we at Votigo, Inc. have been on that same path, experiencing the highs and lows of entrepreneurship. We understand the dedication, passion, and hard work it takes to create something truly valuable. That’s why we’re committed…
How to Run a Successful Holiday Giveaway: Tips and Best Practices The holiday season is the perfect time to engage your audience, spread some cheer, and grow your brand’s reach with a festive giveaway. A well-planned holiday promotion can not only boost your social media following but also drive traffic, increase customer loyalty, and generate…
In today’s hyper-competitive media landscape, capturing and retaining audience attention is no small feat. The secret? Interactive contests and sweepstakes that not only entertain but also deeply engage your viewers. Whether you’re looking to boost participation, create buzz, or solidify brand loyalty, these four innovative ideas are tailor-made for media companies ready to take their…
