Valentine’s Day is right around the corner! But don’t worry – there’s still time to launch an engaging social promotion to celebrate! And more importantly, a brand doesn’t have to be directly associated with Valentine’s Day in order to be able to capitalize on the buzz surrounding the Holiday. Chances are your audience already participates in Valentine’s Day anyway, so why not engage them by tapping into a behavior they’re already doing, for a chance to win something that IS relevant to your brand?
Let’s take a look at some examples to help inspire you as you start planning your Valentine’s Day campaign!
Last year, popular dog food brand Blue Buffalo ran a campaign that did a great job of activating their audience around the Valentine’s Day holiday. In this campaign, participants were able to create a custom Valentine’s Day card that featured their lovable pet. They were then encouraged to share the cards throughout their social media networks (hint: this is a great way to build brand and campaign awareness!) for a chance to win any number of a series of daily Blue Buffalo giveaways.
Another fun way to engage your audience is to run an Enter-To-Win Sweepstakes in which the prize is a romantic weekend away for two, courtesy of your brand. This gives you a great way into the Valentine’s Day conversation no matter what your brand is.
Simple enter-to-win sweepstakes typically only require that the user complete a quick registration form in order to enter. When the barrier to entry is this low, we typically see that campaign engagement levels are rewardingly high. So, campaigns like the one Flyerland ran for Valentine’s Day a few years ago are great ways to generate emails for your marketing database while simultaneously engaging your audience around the Valentine’s Day holiday!
Ready to learn more about how we can bring a Valentine’s Day promotion to life for you? Click here to chat with one of our Account Representatives.