New Live Campaigns – Blue Buffalo, Walmart, AARP, Ovation TV, Florida OJ, and FujiFilm (photo contest, video contest, facebook contest, facebook sweepstakes)

Blue Buffalo Shelter Stars – UGC Photo Contest Microsite

This is the place to show off your buddy and share your pet adoption success story photo contest. With so many homeless pets across the country, it’s pet parents like you who are making all the difference in the lives of the animals that deserve a second chance. Open your heart, open your home, and share the love at BLUE Shelter Stars.

Walmart Associate Talent Search – Video Contest Microsite

We’re looking for all kinds of talent in this video contest: dancers, musicians, comedians, magicians and more-any performance-based talent that showcases the amazing talent and unique abilities of Walmart associates. So be thinking about how you will highlight your talent in a fun video that isn’t longer than two minutes. Feel free to perform your talent to a cover song.

AARP Superstart Contest 2015 – Video Contest Microsite

AARP wants to help you achieve your dreams! We’re looking for the next American singing sensation – and no kids allowed to enter this video contest! Contestants must be age 50 or over at the time of contest conclusion on May 15, 2015 and possess a voice that will make crowds jump to their feet with excitement.

Ovation TV American Canvas Travel Sweepstakes – Facebook Sweepstakes

For its all-new series American Canvas Ovation TV is asking you to enter the Facebook Sweepstakes for your chance to win the ultimate art adventure in San Francisco, Austin or Miami!

Enter this facebook sweepstakes for your chance to enjoy flavorful 100% Florida Orange Juice while you discover our state’s sun, fun and family attractions. This exciting Spring Break family getaway includes a stay in an Orlando hotel, roundtrip transportation for four and a $1,000 gift card to make the most of what the area has to offer.

Enter this photo contest and show us your most impressive landscape photo for a chance to win an Adventure Canada Mighty Saint Lawrence voyage for 2 (www.adventurecanada.com/trip/mighty-saint-lawrence/) and a Fujifilm X-T1 camera kit with XF18-135mmF3.5-5.6 R LM OIS WR lens. X Photographers Dan Bailey and Patrice Halley will be on board as well! Contest runs from February 13 to March 31, 2015. North American entries only (excluding Quebec and Hawaii, see rules for details. Trip must be taken on dates specified).

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New Live Examples – #UGC Contests and Sweepstakes

We love sharing new live examples with you!  We hope you feel the same way :)

Parents / American Baby Bumb of the Month Photo Contest

Parents American Baby have a great strategy around user-generated photo content and their subscribers lover to participate.  In this contest they ask for creative and fun photos during pregnancy.  The contest is embedded as an iFrame within their site.

Roman Meal Baked Fresh Sweepstakes

Roman Meal is running this Enter-to-win Sweepstakes on its Facebook Page to grow their fan base, user data, and email opt-ins.  It’s a nicely designed sweepstakes and very easy to enter.

 The Perfume Shop #ILoveOnika Photo Contest

The Perfume Shop photo contest using hashtag #ILOVEONIKA is only one week long and only a couple of days into it they already have over 100 submissions!  Excellent execution of a user generated photo contest with hashtag integration.

Go here for more live examples of contests, sweepstakes, and social content hubs and galleries. http://www.votigo.com/live-examples.php

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Facebook Sends a Message on the Importance of Promotions

Yesterday Facebook announced that it has removed some restrictions about how businesses can run promotions (Contests and Sweepstakes) on Facebook.  Previously, the Facebook Promotion Guidelines prohibited any promotion from using any native Facebook functionality like “posting on the Brand Page wall”, “commenting on posts”, “liking posts”, etc.  And they required that businesses use a third party application provider like Votigo.

With the change promotions can now be administered on Page Timelines. For example, entries may be collected by posting to a page or commenting or liking a Page post.

By making these changes Facebook is affirming what we’ve always known. Promotions are an extremely important component of marketing for businesses of all sizes.  Promotions offer a business the best way to acquire and engage new and existing customers.  Facebook also recognized that a lot of small brands were ignoring their earlier guidelines anyway and hosting quick and dirty promotions on their Page Timelines anyway.  Instead of having all of these pages be in violation of the earlier policy, which must have created an administrative nightmare for Facebook, they’ve acquiesced.   However, businesses should still be aware of legal regulations from state to state and country to country.

We believe Facebook’s change to their policy will be good for those previously violating the Facebook Promotion Guidelines. They can sleep better at night, but the change will not replace promotion applications and the benefits they deliver.  

What a Facebook Promotion Application can provide that running a promotion on your Page Timeline can’t:

– Like-gate (users must Like your page before they can enter)

– Branded solution

– Collection of custom user data and email address

– Easier to select and contact winners

– Email newsletter opt-in

– Multiple contest and sweepstakes formats:  Photo contests, Video contests, Referral / Viral sweepstakes, Trivia sweepstakes and more.

– Exportable user data and voter reports

– Moderation and pre-screening entries

– Campaign Analytics

Let us know what you think about the new policy and/or if you have any questions about it.

We’re here to help!

– Team Votigo

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Votigo Integrates Vine

Vine is Twitter’s newest app, allowing fans to record and share six-second long videos to Facebook, Twitter, and Vine.  The time limit encourages users to be creative and to tell a story in only six seconds.  Vine’s looping format can enhance emotion or amplify your message as viewers see the video clip on repeat.

The new video app is a creative way to gather user-generated content.  Vine describes these new video posts as “little windows into the people, settings, ideas and objects that make up your life.” These short video clips are a great opportunity for you to find out more about your fans and how they engage with your brand.

Vine recently released a feature that allows users to embed other users’ Vine videos on their own websites and Twitter pages, allowing the videos to be shared with multiple audiences.  This sharing feature is a great way for a company’s marketing message to reach a larger audience.  Vine is an innovative way for fans to become engaged and involved on social media and Votigo sees its amazing potential.

Yum! Brands worked with Votigo to create a promotion that would incorporate Vine as a way to enter and win. Fans can enter KFC’s Li’l Playground Makeover contest for a chance to win a makeover for their local community playground. Fans can tell Yum! Brands why their playground deserves a makeover by entering a photo or short story on Facebook, a video using Twitter/Vine, or an Instagram photo with #KFCPlaygrounds.  Each choice gives users a creative outlet to share their stories via pictures, videos, and text. Yum! Brands encourages fans to share their entries by enabling users to vote on their favorite submissions.

For more information on how you can incorporate Vine into your promotions contact us today!

 

 

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Votigo Introduces the Essay Contest

We are excited to announce the launch of our Essay Contest app, a new addition to our list of available promotions.  The essay contest is offered cross-channel and available in 10 languages.  Similar to the process of a photo or video contest, users are encouraged to upload an essay for a chance to win.  The essay contest has a few additional fields under entry, including a title, a space for text, a space to provide a character limit, and an optional space for a video or photo.  The essay contest also allows you to enable a voting option for your users, encouraging them to share their entries with friends on their social channels to get more votes.

The essay contest offers the benefit of maximum engagement from your audience.  Unlike the other contest apps, the essay contest evokes the power of written stories.  The contest can be utilized in many creative ways and can encourage original, user-generated content for your brand.  You can create an essay contest prompting your fans to write about their favorite products or a new idea for your brand.  By adding an essay component you are allowing your fans to provide their own ideas about your brand and to tell short stories about how they use your products.  The essay contest can also be used alongside a photo or video, which gives users a chance to further explain their entry.

It is important to keep in mind that an essay contest is more time consuming than a photo contest and requires a good amount of effort from your fans.  For this reason, it is a good idea to allow adequate time for your contest so that all of your fans have an opportunity to participate.  If you are looking for an exciting way to engage fans contact us today about our Essay Contest app!

 

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Introducing Photo Sweepstakes

It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way to showcase a lifestyle or put your customers on display.

Photo contests have long been used as a way to engage fans and get great quality content from your fans. Fan photos can be used in your marketing materials and on your social channels to help build your brand and tell your brand story.

Now – we’re pleased to introduce Photo Sweepstakes into our Standard DIY apps. Photo sweepstakes incorporate photo engagement in a low-barrier-to-entry giveaway. Unlike a photo contest, photo sweepstakes award a winner randomly, so entrants don’t need to worry about how their photo stacks up against the competition.

If you want to incorporate voting – you’ll want to use a Photo Contest app.  But, if you’re looking for a simple giveaway that awards a random winner, a photo sweepstakes is the way to go.

You can create a photo sweepstakes by logging into your Votigo account, or by creating an account now. In addition to photo sweepstakes, we’ve also recently launched Twitter sweepstakes – which can also incorporate photos or video.

Get started now

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