Yep – you heard us right! Even though there’s still a few more weeks to go, Halloween will be here before you know it, so it’s not too early to start getting organized for an engaging social promotion to celebrate the holiday!
Few holidays have such a strong visual component as Halloween, which makes it the perfect opportunity for brands to engage their fans with a UGC Photo Contest or Video Contest. Leverage #hashtag submissions via Instagram and Twitter in addition to allowing contestants to upload photos or videos directly from their computer, smartphones or Facebook albums. The more ways people have to enter, the greater your engagement will be.
More importantly, a brand doesn’t have to be directly associated with Halloween in order to be able to capitalize on the buzz surrounding the holiday. Chances are your audience participates in Halloween anyway, so why not engage them by tapping into behavior they’re already doing, for a chance to win something that IS relevant to your brand?
To help you get started with your own planning, let’s take a look back at one of the most successful Halloween promotions we’ve ever run.
The Chipotle Boorito Halloween Costume Contest promotion had a fun title and a great Halloween design that was eye-catching and relevant to the Halloween theme. Chipotle asked fans to enter the contest by submitting a picture of themselves in costume in front of a Chipotle restaurant. This fun call-to-action encouraged fans to visit Chipotle and participate in the Halloween festivities, which was in turn great for sales! The promotion created a great way for fans to stay engaged by incorporating a voting process where fans could vote for entries and easily share their favorite photos. The lucky grand prize winner won $2,500, five runner up winners received $1,000, and 20 entrants received the honorable mention prize which consisted of a sponsor-specified burrito party at the winner’s select Chipotle Mexican Grill location for up to 10 people. The contest did a great job incorporating a holiday theme into their contest and kept fans thinking about Chipotle.
Contact us today to learn more about how we can bring a Halloween promotion to life for your brand.