It is a common misconception that your social media networking efforts won’t affect your search rankings. The misunderstanding occurred when Matt Cutts, the former head of the spam team at Google, stated that the Facebook likes and Twitter followers do not affect the search algorithm and search rankings.
Interested in engaging your customers or fans while growing your audience? A UGC Contest is a great way to spark excitement and create awareness for your brand and products. This past week Aloft Hotels and California Walnuts launched promotions with their unique spin on the traditional UGC Contest.
Aloft Hotels – Project: Aloft Star 2016
After three successful years, the Project: Aloft Star contest is back in 2016 with new features. Entrants can now submit 2 original songs in audio or video format. Votigo contests can support any combination of photo, video, essay and audio entries. Allowing users to choose their preferred entry format ensures that anyone can enter, maximizing the reach of your promotion.
California Walnuts – I Heart Walnuts Recipe Contest
Using a campaign specific hashtag lets your community to enter a contest or sweepstakes directly through their Instagram and Twitter accounts. Hashtag promotions are a great way to to spread your contest virally while still creating a centralized hub to display the content. This week California Walnuts launched their I Heart Walnuts recipe contest asking users to submit their best walnut creation via Instagram or directly on the contest site. The promotion was embedded into their main site offering a seamless user experience while benefiting their SEO.
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See how Live Nation has used the Votigo Enterprise Promotions Platform to grow their Newsletter by over 300k Subscribers
Live Nation / Ticketmaster / House of Blues
Live Nation and several of its divisions utilize Votigo’s Enterprise Promotions Platform to run nationwide Facebook, Web, and Mobile promotions across all of their active markets. Since first coming on board in early 2014, they have created over 5,000 promotions resulting in over 2.5 million user entries and over 300,000 new email subscribers. The brands run standard Enter-to-win Sweepstakes, Refer-a-friend Sweepstakes, Photo Sweepstakes, and more.
Marketing Objectives
One of the most important goals for Live Nation is to increase the number of customers who have opted-in to receive email communications from the brand and their partners. Over the last two and a half years the brand has generated over 300,000 new subscribers.
PLATFORM HIGHLIGHT:
Work-flow Approvals
The brand has over 150 users and managers with different user privileges and access to create, edit, and publish promotions within their platform. Once a promotion has been created, the Live Nation legal team receives an automated notification that a new campaign is ready for their review and approval. Once the campaign has been approved, the original creator is then notified via the platform and can then publish the promotion.
Want to learn more about our products, services or custom campaigns?
Click here to schedule a live demo with an Account Representative.