Votigo Powers the #MyGivingStory UGC Contest for 92Y and #GivingTuesday
#MyGivingStory contest acquires over 800 submissions in the first two weeks.
Boulder, CO – November 16, 2017
Votigo, the leader in online promotions, announced today that it successfully launched the #MyGivingStory campaign, a social media storytelling contest created in a partnership between the Bill & Melinda Gates Foundation and the 92 Street Y in New York City and as part of the lead up to GivingTuesday on November 28, 2017. The goal of the campaign is to deepen the conversation around why giving back is meaningful to individuals and what inspires them to give, whether it is time or money or goods or something else. The contest asks “everyday givers” to submit their own story and an optional photo or video. The stories are displayed in an online gallery of stories, where the public can vote for their favorites. This voting will determine the finalists and the winner(s) will receive grant money to be given to the nonprofit organization of their choice. Two first place winners will grant $10,000 each. Two second place winners will grant $5,000 each. And two third place winners will grant $2,500 each. In addition to those grand prizes, the contest offers other incentives and prizes, include a bi-weekly sweepstakes for a small grant, the Most Popular NonProfit Award, and an Excellence in Spanish award.
“We are thrilled with the outcome of the contest both in terms of the heartwarming and inspiring quality of the storiest we have received, as well as the quality of Votigo’s platform and professional services.” says Abby Graf Subak, organizer of the #MyGivingStory at 92Y,” “… throughout this whole process Votigo has been excellent to work with in helping us to achieve our goals. So many of our world’s important conversations now take place online and in social media. It is the Votigo platform that has allowed us to create a meaningful way to engage people and organizations online.”
Votigo created a custom User-Generated Content Photo / Video / Essay Contest microsite that allows users to upload directly from their computer, smartphone, or tablet and then easily share their stories and spark conversations across Twitter and Facebook. These written stories, photos, and videos are being shared not only on the platform, but also by nonprofit organizations and the GivingTuesday organizers to remind people of the impact their giving can have. The contest is open to residents of the USA and available in English and Spanish.
“We were extremely excited when 92Y approached us to design, build and administer the contest. We love what 92Y is doing with their #MyGivingStory and Giving Tuesday and we’re thrilled our technology and expertise was able to help them achieve their marketing needs.” said Jim Risner, Co-CEO of Votigo.
Campaign Results (in only the first two weeks of the campaign) :
- 800+ High Quality Video, Photo, and Essay submissions
- 38,000+ Votes
- 290,000 Page Views
- 230 Social Shares
The contest remains open to submissions until November 30 at midnight, with voting continuing through Dec 7. We hope that this is a win-win for individual storytellers and organizations. Even if they don’t win one of the grand prizes, they will have shared their stories, and hopefully inspired many others to give, too.
With Votigo’s Online Promotions Platform and professional services, businesses and non-profit organizations have an unmatched tool for acquiring and engaging customers across social channels, the Web, and Mobile devices. Brands and Organizations can run promotions, user-generated content contests, sweepstakes, and other interactive marketing campaigns that help to spread awareness of their campaign, acquire new customers, and engage existing customers.
About 92Y
92nd Street Y is a center for the arts and innovation, a convener of ideas, and an incubator for creativity. Founded in 1874, it seeks to create, provide and disseminate programs of distinction that foster the physical and mental growth of people throughout their lives. 92Y offers thousands of programs from its New York headquarters and creates community far beyond its four walls, bringing people from all over the world together through innovations like the award-winning #GivingTuesday and the Social Good Summit. It’s transforming the way people share ideas and translate them into action all over the world. All of 92Y’s programming is built on a foundation of Jewish values, including the capacity of civil dialogue to change minds; the potential of education and the arts to change lives; and a commitment to welcoming and serving people of all ages, races, religions and ethnicities.
#GivingTuesday is an international day of philanthropy, originally established as a refocusing on the season of giving, after the consumerism of Black Friday and Cyber Monday. Since its inception, #GivingTuesday has grown into a global movement with hundreds of thousands of organizations and individuals participating, generating hundreds of millions of dollars for good causes worldwide.
About Votigo
Votigo is a leading online promotions company with a Software-as-a-Service platform and professional services that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Live Nation, State Farm, Dos Equis, A+E Networks, and Starwood. Votigo’s technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India. Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.
Contact Votigo: pr@votigo.com, 800-519.1850
Contact #MyGivingStory: Abby Graf Subak, 347-446-8254, mygivingstory@givingtuesday.org
