Now that you’ve worked hard on getting people to ‘like’ your Facebook page, Follow you on Twitter and Instagram through some exciting Facebook contests, social sweepstakes, a couple of interesting guest posts and other branding exercise, you may wake up realizing that you’re not quite sure how to keep all the fans that you now have. And this is just the beginning; the next road is a long one where you’ll need to keep talking to your audience while keeping them interested and engaged with your page.
Some say that social media is like your first date. You may be good at getting dates, but once you’ve actually get them, you’ll need to keep them from leaving… you..
There are many ways of keeping someone engaged with you, but one thing’s for sure – if you want to start a conversation, you’ll need to ask the question. Questions are great to get your audience to comment and contribute to the topic. That is why I’ve come up with a list of questions that you can ask your fans.
There are many different types of conversation starters. Here are a few conversation starters and how some great examples of using them.
Types of conversation starters.
1. Related to your industry
If you’ve targeted your fans correctly, then it is likely that your fans had liked your page to keep in touch with your industry. Keep your audience listening by sparking conversations about your main industry.
2. Random Questions
It’s the element of surprise – that brilliant randomness, those silly questions, and that Gangnam Style. Surprise your audience and spark their interest with some out of the world questions.
3. Personal Interest
Got an interest? A hobby? A game of football? A bite to eat? A pint to drink? Share personal interests by asking your audience what they do when they’re off-duty. Get up close and personal and build stronger relations with your audience by listening to they’re up to.
4. Helping others
Help your fellow community member by asking frequently asked questions and helping a fan out. Present questions to the rest of the audience and help solve their problems. It’s all about community spirit! Alternatively, you can help others by putting the spotlight on them and allowing them to share their page, blog post for others to check. Here is an example by Social @ Blogging Tracker
Below are 30 conversation starters for your social media accounts.
- What’s your biggest question about ______. Our experts will answer them.
- What’s your #1 goal to achieve in ______ this month/year?
- What books are you reading this week?
- What is your favorite _______ blogs?
- What do you usually share on social media?
- What is your biggest challenge in ________
- What excites you every day?
- What’s the best article you read today/ this week?
- If you could be anywhere right now, where would you be?
- My favorite thing about ____ is _____
- What are your plans for the weekends?
- What’s in your book list that everyone should read?
- Where do you usually blog / tweet?
- What are your biggest mistakes in ___ when you started?
- If you could have dinner with anyone, who would it be?
- What Facebook page would you like to share with us?
- What song / quote describes YOU?
- What’s number #1 on your to-do list today?
- How often do you check your email / Facebook / Twitter?
- How many times do you log into Facebook a day?
- Who’s your biggest role model?
- What is the first book that you read that changed your life?
- Coffee or tea?
- Chocolate or cheese cake? (one of my most responded questions, best answer was … chocolate cheese cake)
- If you could re-invent something, what would it be?
- What do you love most about _______ ?
- When was the last time you were really nervous?
- Whose life do you wish you could live for a day?
- What film have you most enjoyed this year?
- What’s the thing/page/ would you consider yourself a “number one fan” of?
Hope you like the list and don’t hesitate to share it out if you do. If this is something you would like more of, then I’ll come up with 30 questions every month in the hope that it will inspire you to post more questions and get your fans to engage with you.
What would you add to the list? Share them below and it will be in our next post.
Original post by Adam.
I know it seems so far away, but NOW is the time to start planning your upcoming Halloween Promotion.
Few holidays have such a strong visual component as Halloween, making it the perfect opportunity for brands to engage their fans with a UGC Photo Contest or Video Contest. Leverage #hashtag submissions via Instagram and Twitter as well as allowing contestants to upload photos or videos from their computer, smartphones, and Facebook. Consider if your brand would benefit from a fun holiday promotion (Halloween Costume contest). Do your customers participate in Halloween? Do your fans like to dress-up? If you answered yes to either of these questions your company can benefit from UGC Photo & Video Contests!
Get creative and consider how your business is relevant to the ghoulish season. Maybe you have a seasonal product that you’d like to promote for Halloween, or maybe a simple online costume contest would get your customers engaged. A UGC Contest can even provide you with visuals to use in future marketing efforts…so if you’d like to have some fun photos for a Halloween campaign next year, get those fan photos from a contest this year.
Need help getting started? Check out our Resource Center.
- New Sweepstakes Templates
- Updated Gallery View for UGC Contest and Social Content Hub
- New WYSIWYG Design Editor
- New Head-to-Head Voting Application
- App Geo-Targeting
- Multi-upload in Photo Contests
- Gallery Search Functionality
New Sweepstakes Template:
- More control over look & feel
- Ability to hide header image; control if registration form displays directly on landing page
- Customization through new WYSIWYG Design Editor
New Contest Gallery and Social Content Hub Template:
- More control over look & feel
- Mosaic or Classic Gallery View
- Mobile Optimized
- Interface in overlays
- More control over look & feel
- Ability to utilize a WYSIWYG to modify copy, images, buttons and layout
- Multiple view points (ie Desktop, Smartphone, and Tablet)
- Intuitive interface
New Head-to-Head Voting Application:
- Ability to set in backend specific photo vs. photo or video vs. video
- Control over voting mechanics
- Ability to run as FB App, standalone Microsite and/or embed as an iFrame
- Intuitive interface
- Ability to select Eligible Countries to view the application
- Ability to restrict participation to select countries
- Assign default language by country
- NOTE: this will not restrict submissions from Twitter or Instagram, only restrict access to the application
Gallery Search Functionality:
- Ability for users to search the gallery by user name, title of entry, and description of entry
- Backend admin can either enable or disable search functionality
- Ability to filter gallery by media type (ie photo or video or text)
Liven Nation – Rise Against Flyaway Sweepstakes – Viral Refer-a-friend Sweepstakes on Facebook
You and a guest could FLYAWAY to meet RISE AGAINST and see them play their hometown of Chicago, IL. PLUS a pair of custom, limited edition RISE AGAISNT VANS® sneakers – straight from the vault! Five lucky FIRST PLACE winners will also receive a pair of custom, limited edition RISE AGAINST VANS®!
Florida OJ & Marvel’s Smart Choices Sweepstakes – Refer-a-friend Sweepstakes on Facebook
Enter for your chance to have your child’s likeness drawn into the Marvel Avengers Assemble animated series. Make smart choices every day, drink 100% Florida Orange Juice and the AMAZING 5! Your child can have his/her likeness drawn in one episode of Avengers Assemble on Disney XD, trip to Los Angeles to record the voiceover and a tour of Marvel Studios.
Red Roof Inn – Instagram Photo Sweepstakes #GoMoreGoBetter
Follow @RedRoofInn on Instagram and show us how you #GoMoreGoBetter on your travels for a chance to win free nights at Red Roof and gift cards!
Eau Thermale Avène Every day is SUNday Sweepstakes – Refer-a-friend Sweepstakes on Facebook
Protect your skin everyday, throughout every season. Enter for a chance to win our NEW Hydrating Sunscreen Lotion SPF 50+, Ultra-Light Hydrating Sunscreen Lotion SPF 50+, and a beach tote.
GoPro with Fast & Furious 7 – “7 Seconds with Furious7” – Video Contest (Web & Mobile Responsive)
Stunt junkies of the world, it’s time to get furious. What we’ve got is a click back from absolute mayhem, and a GoPro contest like never before, where thrill-happy contestants can take a GoPro Edit Template featuring :07 seconds of BTS footage from the filming of Furious 7, insert their own GoPro content, and create a movie trailer that can keep pace with this unstoppable franchise built on speed.
AccuWeather “20 Days of Giveaways” – Refer-a-Friend Sweepstakes (Facebook App & Mobile Responsive)
Enter the AccuWeather 20 Days of Giveaways for your chance to win great prizes including $100 gift cards, Cooper Tires and iPad Air 2.
Electra Bikes “My City. My Loft.” – Video Contest (Web & Mobile Responsive)
Electra Bikes is giving away bikes to city dwellers around the world. Not just any bike. The new Electra LoftTM. All you have to do is submit a video explaining why you deserve a Loft and we’ll pick our favorites for the public to vote on later. The top-rated submissions will get a brand new Loft and a GoPro camera and mount to go with it. If selected, all we ask is that you shoot some footage of you, your new ride and your city, then send it back to us.
New Holland “1st Cut Competition” – Photo Contest (Web & Mobile Responsive)
TAKE A 1ST CUT PHOTO IN YOUR FIELD. WIN THE GOLD STANDARD OF BALERS. New Holland is proud to introduce the 1st Cut Competition. Submit your #NH1stCut photo and you could win the Roll-BeltTM 450 Silage Special Round Baler*.
This is the place to show off your buddy and share your pet adoption success story photo contest. With so many homeless pets across the country, it’s pet parents like you who are making all the difference in the lives of the animals that deserve a second chance. Open your heart, open your home, and share the love at BLUE Shelter Stars.
For its all-new series American Canvas Ovation TV is asking you to enter the Facebook Sweepstakes for your chance to win the ultimate art adventure in San Francisco, Austin or Miami!
Enter this facebook sweepstakes for your chance to enjoy flavorful 100% Florida Orange Juice while you discover our state’s sun, fun and family attractions. This exciting Spring Break family getaway includes a stay in an Orlando hotel, roundtrip transportation for four and a $1,000 gift card to make the most of what the area has to offer.
Enter this photo contest and show us your most impressive landscape photo for a chance to win an Adventure Canada Mighty Saint Lawrence voyage for 2 (www.adventurecanada.com/trip/mighty-saint-lawrence/) and a Fujifilm X-T1 camera kit with XF18-135mmF3.5-5.6 R LM OIS WR lens. X Photographers Dan Bailey and Patrice Halley will be on board as well! Contest runs from February 13 to March 31, 2015. North American entries only (excluding Quebec and Hawaii, see rules for details. Trip must be taken on dates specified).
Running an online UGC contest can help you engage fans and allow them to interact with your company, brand, and/or product. It is always important to use techniques that will encourage your fans to stay engaged with the contest even after they enter. One way to do this is to allow fans to vote on entries. For most businesses this is a great idea because people are prompted to spread their entry to get more friends to vote, creating a viral effect. Voting can promote more word-of-mouth marketing for your brand because entrants will spread the word to gather votes. This will in turn create more awareness of the promotion and your brand or product. Voting also gives the incentive for fans to continue to visit the promotion page and acts as another step in the online UGC contest. It is a fun way for fans to take an active role in the outcome of the contest.
When considering if your contest should be 100% decided by public vote, it is important to understand what this means for the contest and to be prepared to hand over control of the outcome to your fans. Another way to incorporate public voting in your contest while still maintaining some control over the outcome is to create a round of voting to narrow down the entries that are in the running to win. After allowing this period of voting you can then create a panel of judges who will decide the winner. This will still encourage fans to stay engaged and to share their entries virally, while also allowing your brand to maintain some control.
Some businesses may prefer not to allow fans to vote and instead rely on complete brand control. This means that your brand or business will be in charge of the entire voting process. A fun way to do this while keeping your fans interested is to incorporate a panel of expert judges that appeal to your target audience. This will give your fans the incentive to stay tuned to the contest and to continue to visit the promotion site.
Each option above provides a great way for entrants to stay interested in your contest. It depends on what your particular brand goals are concerning the promotion and it is important to consider which strategy will fit best with your company.
We love sharing new live examples with you! We hope you feel the same way
Parents American Baby have a great strategy around user-generated photo content and their subscribers lover to participate. In this contest they ask for creative and fun photos during pregnancy. The contest is embedded as an iFrame within their site.
Roman Meal is running this Enter-to-win Sweepstakes on its Facebook Page to grow their fan base, user data, and email opt-ins. It’s a nicely designed sweepstakes and very easy to enter.
The Perfume Shop photo contest using hashtag #ILOVEONIKA is only one week long and only a couple of days into it they already have over 100 submissions! Excellent execution of a user generated photo contest with hashtag integration.
Go here for more live examples of contests, sweepstakes, and social content hubs and galleries. http://www.votigo.com/live-examples.php
It’s that time of the year again! Get ready for your Halloween Contest.
Today we take a look back at one of our best Halloween Contests we’ve ever run.
The Chipotle Boorito Halloween Costume Contest promotion had a fun title and a great Halloween design that was eye catching and relevant to the Halloween theme of the promotion. Chipotle asked fans to enter the contest by submitting a picture of them in costume in front of a Chipotle restaurant. This fun idea encouraged fans to visit Chipotle and participate in the Halloween festivities. The promotion created a great way for fans to stay engaged by incorporating a voting process where fans can vote for entries and easily share their favorite photos. The lucky grand prize winner won $2,500, five runner up winners received $1,000, and 20 entrants received the honorable mention prize which consists of a sponsor-specified burrito party at the winner’s select Chipotle Mexican Grill location for up to 10 people. The contest did a great job incorporating a holiday theme into their contest and keeps fans thinking about Chipotle.
Find out how to run your own UGC Photo Contest