NEW User-generated Content Apps and Promotions

As you know, User-generated Content is bigger than ever for Marketers.  Consumers are sharing photo

Start Planning 2014 Summer Promotions Now!

We know, we know…  Summer is still a few months away but the weather is changing and the anti

Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013

Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013 Company announces rec

 
Jim

NEW User-generated Content Apps and Promotions

June 11, 2014 in Uncategorized

As you know, User-generated Content is bigger than ever for Marketers.  Consumers are sharing photos, videos, and stories, that propel the brands messaging and help to spread the word (and visuals) of the brand.  Here are some new live examples of Photo-card Sharing apps, Photo Meme Generators, Social Media Content Aggregators, Facebook Photo and Video Contests, and more!

 

Rolaids - Custom Facebook Game App

  • Facebook App / Tab Interactive Spelling Bee Game
  • Custom flow to accommodate users spelling words after hearing an audio pronunciation of the specific word
  • Ability to skip to next word
  • User is notified, in real-time of their score
  • Once the user clicks to “Start Game”, the timer will begin and the user will hear the first word
  • User completes the word, and moves onto the next until the 60 seconds expires
  • Confirmation page containing the users results from the spelling bee
  • Leader Board outlining the user with the best score (most correct within 60 seconds)

MasterCard - Photo Meme Generator Site

  • Dedicated Site
  • Users can select 1 of 14 meme images supplied by the brand
  • Themed captions are selected by the user and the caption copy is applied to the image creating the meme
  • Once the meme is created it can be shared across social networks including direct messages to FB friends

 

AARP - Facebook Video Contest

  • Video upload, voting, and gallery
  • Voter Sweepstakes
  • Responsive Design

 

 

Babyganics - Facebook Photo-Card Sharing App 

  • Users upload a photo and select 1 of 4 frames to create a Father’s Day eCard
  • Facebook sharing functionality to post on the user’s timeline, a friend’s timeline or a private message
  • Custom coupon link/overlay on the confirmation page

 

Breitling - Facebook Video Contest

  • Development with custom CSS
  • Video upload, gallery, voting

 

Adam’s Smart Pet Care - Photo / Video Contest Site

  • Full custom design and layout 
  • Custom reg and entry flow
  • Integrated headers and footers
  • Infinite scrolling gallery
  • Iframe coupon integration on the confirmation page
  • Voter only registration
  • Responsive Design by Votigo

 

Aloft Hotels - Facebook Audio / Video Contest 

-          Facebook Photo/Audio Contest

-          Multi language

 

W Hotels - Instagram Contest Microsite  

-          Instagram Contest Microsite

-          Votigo Custom CSS

 

Starwood Vacation Ownership 

- Photo Contest Microsite 

  • Mobile Responsive Design Layout
  • Upload, Gallery, Voting

 

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Jim

Start Planning 2014 Summer Promotions Now!

March 31, 2014 in Uncategorized

We know, we know…  Summer is still a few months away but the weather is changing and the anticipation is rising.  Now is a perfect time to begin thinking about summer themed promotions and to introduce your fans to products geared for the summer season.  Tailor your product or service to the summer season and create a fun promotion that encourages them to use your brand.  Take advantage of what is top of mind for your fans and incorporate these ideas into your prizes. This could be a free beach getaway, fun and practical ways to stay cool, summer concerts and barbeques, and summer clothing.

It is a great idea to use the many summer holidays as a theme for your campaign.  There are many different audiences you can target when focusing on specific holidays or events.  One event that has a large target audience is graduation and the end of the school year.  Students anticipate the summer holiday all year and it is a perfect opportunity to capture their attention with a fun contest or sweepstakes.  Father’s Day is another holiday that provides a great opportunity for a promotion.  These promotions can incorporate photo or video contests that capture a father-son or father-daughter moment and can include great gifts and products for Dad to enjoy. The 4th of July is also another holiday that has a huge audience. The 4th of July is a holiday that incorporates events such as fireworks, barbeques, and parades.  These events are great opportunities to focus your promotion on.

Get your audience involved with summer themed photo or video contests that encourage them to document how they are enjoying the sun.  For more information on fun ways to engage fans contact us today!

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Jim

Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013

March 19, 2014 in Uncategorized

Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013

Company announces record growth in Software-as-a-Service business line and continues to enhance its social marketing and promotions platform. 

SAN FRANCISCO, CA – March 19, 2014

Votigo, the complete social media marketing and promotions company, announced today that it grew its Software-as-a-Service subscription business by over 100% compared to 2012.  It was also named to the Inc. 500|5000 list of America’s fastest-growing private companies for the second year in a row.  With a three-year growth rate of 433% since 2009, Votigo is #82 in the software category.  At the same time its ever-expanding Social Media Marketing & Promotions Platform continues to evolve as it maintains best in class status.  Some notable new clients that helped spur the growth include Live Nation, Breitling, DreamWorks Animation, BET, Dell, and KFC.

“We’re incredibly proud to have achieved such great growth in our seventh year in business and to have been included in the Inc. 500 | 5000 two years in a row,” says co-CEO and Founder Mike La Rotonda.  “The amazing growth could not have been accomplished without our continued product innovation and expansion within our technology platform.  We’ve listened to the demands from our customers, from mid-sized brands to global enterprises, and the result is a flexible, easy-to-use, feature rich social media marketing and promotions platform.”

2013 Highlights:

  • Over 100% growth in SaaS Subscription business
  • The introduction of several new promotional and engagement solutions including #Hashtag submission promotions, Pinterest Sweepstakes, Social Media Aggregator and Content Hubs, Facebook Timeline Promotion tool, Instagram Stream app, YouTube Stream app, and more.
  • Profitable and cash-flow positive
  • The introduction of a successful partnership and reseller offering

With Votigo’s Social Media Marketing & Promotions Platform, businesses have an unmatched tool for acquiring and engaging customers across social channels. Brands can run promotions, user-generated content contests and other marketing apps that activate customers; measure the impact and ROI of a brand’s social marketing efforts; and use Conversation Manager and Social Contacts for handling communications and Social Customer Relationship Management (Social CRM) across multiple users, social networks and geographies.  Votigo also continues to provide custom promotions that integrate with any social channel, including Facebook, YouTube, Twitter, foursquare, Instagram and Pinterest as they emerge, plus increasingly dynamic mobile capabilities.

About Votigo 
Votigo is a leading social media marketing and promotions company with a Software-as-a-Service platform that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Starwood Hotels & Resorts Worldwide, MasterCard, Live Nation, Sharpie, DreamWorks, Breitling, and GoPro.  Votigo’s technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile.  Votigo’s social marketing suite includes Cross-Channel Promotions, Social Apps, Conversation Manager, Contacts, and Analytics. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India.  Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.

About Inc. 500 | 5000

Inc. Magazine’s 2013 500|5000 List ranks the fastest-growing private companies in the U.S. based on revenue growth from 2009 through 2012. Eligible companies must be based in the United States with minimum revenue of $100,000 in 2009 and minimum revenue of $2 million in 2012.

 

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Jim

Votigo Social Marketing Platform Updates

March 19, 2014 in Uncategorized

It has been a busy couple of months here at Votigo, and we wanted to update you on our most recent additions.

As you know, in addition to our Custom, Full-service campaigns, we also have a robust Enterprise Social Marketing & Promotions Platform, which allows brands and agencies of all sizes to handle their marketing needs; from standard contests & sweepstakes to the managing of social content.

Here are a few of the updates:

Recent Social Platform Updates:

  1. #Hashtag Upload on Contests/Sweepstakes
  2. Pinterest Sweepstakes
  3. Timeline Promotions
    • Directly through a Facebook post on your brand page, you can select a winner by simply “liking” or commenting on the post
    • Does not require an application
  4. Instagram Feed
  5. YouTube Feed

 

Custom Examples:

 

Social Content Hub Example:

 

Give us a call to learn more 800.519.1850 or Contact us online.

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Jim

Best Wildfire Alternative – Votigo Social Marketing & Promotions

March 14, 2014 in Uncategorized

As you probably have heard by now, Google is shutting down Wildfire Interactive Social Marketing Platform.  http://www.businessinsider.com/google-ends-wildfire-2014-3

We are here to let you know that Votigo Social Marketing & Promotions can handle any request you have when it comes to Social Marketing & Promotions.  Whether you need a custom contest or sweepstakes that can live as a Microsite, Facebook app, and Mobile or you are looking for a Complete Social Marketing Suite with self-service tools that let you create promotions, manage conversations on Facebook, Twitter, and Google+.  We have a solution for you.

All of our Promotions and Apps are fully Mobile Responsive.  Our Social media content aggregators and hubs can live as a stand-alone microsite or iframe.  And our Conversation Management tool lets you schedule and manage your posts across the major social networks.  Our Social Contacts product lets you see who your customers and brand advocates are as we track their historical activity as they engage with the brand across social.  And finally, our Social and Campaign Promotion Analytics are best in class.

Learn more about the best Wildfire alternative with our Social Marketing & Promotions Platform, our Custom Contests and Sweepstakes, and much more that we have to offer.

Plain and simple… Votigo is the best alternative to Wildfire by Google for Contests, Promotions, Sweepstakes, and/or a complete Social Marketing Suite.

Contact us to learn more today.

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Jim

Don’t Forget to Keep the Momentum Going for your Promotion

December 13, 2013 in Uncategorized

Interacting with consumers and fans in ongoing dialogue is what social media marketing revolves around.  When launching a campaign this dialogue remains a priority from beginning to end and is essentially what will keep the campaign going.  One of the big challenges when running a campaign on social media is that it is easy to start the conversation and just as easy to stop it.  Running a successful campaign relies on maintaining momentum; but how do you do this successfully?

Here are 5 tips to help your campaign maintain momentum:

  1. Design for participation- Make sure that your promotion is designed to fully engage your fans and to encourage them to actively participate with your brand. Photo and video contests are a great way to ensure creative engagement.
  2. Get Personal- Create personal conversations with fans that enter your contest by tweeting to them, posting to their Facebook page, or by writing about their entry in your blog.  This social media communication shows your fans you notice and appreciate their entry and engagement.
  3. Constantly update your fans- Post updates about the promotion on your social media channels and personal website.  In order for fans to stay engaged they need to have all the facts. This can include sharing key milestones such as finalists being selected, just reached 100 or 10,000 entries, or even fun facts about the brand.  Post quality content about your campaign and your brand on a consistent basis.
  4. Announce daily giveaways and winners- by posting the winners on your social media channels you are encouraging your fans to continue to visit your social media pages and check in with the brand.
  5. Schedule posts- set up posts ahead of time and schedule when you would like them to go live.  This is a great way to ensure that all of the information gets posted and that the posts are spread out.

It is important to keep your fans interested in your promotion and in extension, your brand.  By incorporating these ideas into your marketing strategy you will create a continuous conversation that is rewarding for both you and your fans.

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Mike

New Apps: Instant Win Sweepstakes, Instagram Sweepstakes & Coupons

August 29, 2013 in Uncategorized

Our dev  team deserves some rest! They have been ridiculously busy creating some amazing new promotion apps to allow you to better acquire and engage your customers across social channels. We’re thrilled to announce the addition of three new promotion applications to the Votigo Platform:  Instant Win Sweepstakes, Instagram Sweepstakes and a Coupons! All three applications are available today at http://platform.votigo.com/create

Instant Win Sweepstakes
Opposed to a Standard Sweepstakes where 1 or more winners are selected at random at the end of a promotion our Instant Win Sweepstakes allows you to award prizes instantly throughout the campaign. You can set multiple prizes and determine the frequency with which each prizes is awarded. The benefit for entrants is immediate gratification, which can lead to more sharing and a bigger viral boost for your promotion.  The benefit to you is that Votigo does all the work. Our technology handles selecting and notifying winners on the fly, distributing winner notifications and prize information and providing easy-to-digest analytics.

Instant Win Sweepstakes are a great alternative to a Standard Sweepstakes and work best when awarding a lot of prizes. For example, you could giveaway 5 t-shirts a day for a month as instant win prizes and have one grand prize drawing for concert tickets at the end of the campaign.

Create an Instant Win Sweepstakes

Instagram Photo or Video Sweepstakes
No one can argue with the success of Instagram. With 130 million Monthly Active Users and 45 million  Photos shared daily it’s clearly resonated with consumers and created a phenomenal channel for sharing and engaging with your customers. This is why we’ve expanded the Votigo Platform to include an Instagram Sweepstakes. An Instagram Sweepstakes may be THE best way to grow your follows and virally spread your brand message on Instagram. Here’s how it works:

You set the requirements for the Instagram photo or video (yes, Instagram supports video now) sweepstakes, the #hashtag users need to include in their entry. Votigo handles making sure each entrant follows your brand and consolidates all valid entries into a great looking gallery for you to host on your Facebook page or website. You even have the option to moderate your entries to avoid having any unsavory images appear on your promotion landing page.

Create an Instagram Sweepstakes

Coupons
This is the app we’re most excited about. Our Coupon app is a super simple way to give your customers an offer that can directly impact sales. The app allows you to create three types of coupons: 1) Single Coupon Code – These are great for online coupons. For example, “Enter “SantaRules” at checkout to receive 20% off your purchase.” 2) Unique Coupon Codes – These allow you to distribute a unique coupon code to every user. This is great for limiting redemption and better tracking specific usage. 3) Offer Only – These don’t require a coupon code and allow for the widest distribution. An example is “By one Bagel, Get one FREE.”

Create a Coupon 

Like all our apps Instant Win Sweepstakes, Instagram Sweepstakes and Coupons are easy to set-up, customize, distribute and track and all of them work great on mobile and can be published to Facebook or a microsite.

Let us know what you think or if you have ideas for new apps or features.

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Jim

Facebook Sends a Message on the Importance of Promotions

August 28, 2013 in Facebook, Photo Contests, Promotions, Uncategorized, user-generated content, Votigo Platform

Yesterday Facebook announced that it has removed some restrictions about how businesses can run promotions (Contests and Sweepstakes) on Facebook.  Previously, the Facebook Promotion Guidelines prohibited any promotion from using any native Facebook functionality like “posting on the Brand Page wall”, “commenting on posts”, “liking posts”, etc.  And they required that businesses use a third party application provider like Votigo.

With the change promotions can now be administered on Page Timelines. For example, entries may be collected by posting to a page or commenting or liking a Page post.

By making these changes Facebook is affirming what we’ve always known. Promotions are an extremely important component of marketing for businesses of all sizes.  Promotions offer a business the best way to acquire and engage new and existing customers.  Facebook also recognized that a lot of small brands were ignoring their earlier guidelines anyway and hosting quick and dirty promotions on their Page Timelines anyway.  Instead of having all of these pages be in violation of the earlier policy, which must have created an administrative nightmare for Facebook, they’ve acquiesced.   However, businesses should still be aware of legal regulations from state to state and country to country.

We believe Facebook’s change to their policy will be good for those previously violating the Facebook Promotion Guidelines. They can sleep better at night, but the change will not replace promotion applications and the benefits they deliver.  

What a Facebook Promotion Application can provide that running a promotion on your Page Timeline can’t:

- Like-gate (users must Like your page before they can enter)

- Branded solution

- Collection of custom user data and email address

- Easier to select and contact winners

- Email newsletter opt-in

- Multiple contest and sweepstakes formats:  Photo contests, Video contests, Referral / Viral sweepstakes, Trivia sweepstakes and more.

- Exportable user data and voter reports

- Moderation and pre-screening entries

- Campaign Analytics

Let us know what you think about the new policy and/or if you have any questions about it.

We’re here to help!

- Team Votigo

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Jim

Get More Customers, More Engagement, More Likes!

June 25, 2013 in Uncategorized

We’ve often asked how a brand can acquire more customers, engage those customers and yes,”get more Facebook likes“ and grow their social media audience. It’s a great question and one that will get a wide variety of responses depending on who you ask. We’ve compiled a list of 10 ways that you can get more Facebooklikes. Luckily, these tips will also help you build a community of engaged fans – so you’ll be getting way more than just “likes”. Ready to get started?
download-the-guide

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Votigo

BREAKING: Wildfire Interactive Turns Off DIY Promotions

April 16, 2013 in Announcements, Clients, News, Self-Service Platform

Today, Wildfire Interactive Promotions by Google has announced that they are shutting down their DIY Basic, Standard, and Premium promotions primarily targeted to Small and Medium Sized Businesses (SMBs).

Here is a link to their blog post http://blog.wildfireapp.com/2013/04/16/a-new-turn-for-wildfire-promotions/ with details on their decision.  We at Votigo understand how that negatively impacts all of their customers that will now have to find a new solution.  Thankfully we have a great offering that will do just that.

Votigo is pleased to announce that we are here for those tens of thousand of customers that need a new home.  Our Standard DIY Promotions for Facebook, Twitter, Instagram, Web, and Mobile http://www.votigo.com/products/DIY-contest-app.php are available as low as $30/week or $250/mo for unlimited promotions.  http://www.votigo.com/solutions/pricing-and-plans.php#

During this transition period we are going to offer a 20% discount on our $250 Subscription Plan to anyone who calls us and let’s us know they are coming over from Wildfire Promotions.  Simply visit http://www.votigo.com/register and enter the coupon code “wildfire” to enter.  1.800.519.1850 

And as always, please contact us or call us if you would like to discuss our Premium / Custom Promotions and our Complete Social Marketing Suite.

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