Using social media for your business can help to elevate your audience and customer base. With more than two billion people using Facebook, Instagram, Twitter and other platforms, you can achieve some serious exposure and therefore increase the chance to succeed.
Beginners in social media marketing often find the task of converting the audience daunting. Of course, there are numerous factors that influence the outcome of a social media strategy, such as experience. Lack of previous experience with social media audiences can result in some challenges.
This article is here to ensure that these challenges are eliminated even if you have little or zero experience with social media. It brings you ten laws that all effective social media strategies follow to provide the best possible outcomes.
Abiding by these laws will help you to build your brand on social media and create a foundation that will serve you well in the future. Let’s begin.
- The Law of Accessibility
Social media users encounter hundreds of posts every day. For example, 55 percent of them watch video posts every day, according to BrandWatch. Along with other posts, this translates into gigabytes of information.
With so much content out there, you need to do your best to stand out. Don’t disappear after publishing some posts. Always be available. This involves a constant effort to publish and participate in conversations with other users.
- The Law of Patience
The exact statistics are unknown but it’s safe to assume that the competition in social media is fierce. For brands, this means that immediate success is just impossible. There is no way you can become well-known and profitable overnight.
This law states that you have to commit to the long-term strategy instead of hoping for a quick success. You don’t want to get your heart broken, do you?
- The Law of Focus
Surveys show that people trust the brands that concentrate on something specific instead of being an expert in everything. It’s just better to avoid positioning yourself as jack-of-all-trades because you will turn into a master of none.
The law of focus is important for your social media strategy because it teaches you to focus on building a strong brand that specializes in something specific.
- The Law of Influence
Social media users now turn to influencers for information and entertainment more than ever. According to Influencer Orchestration Network, 86 percent of women use the experience of social influencers before making a purchase. The same source also suggests that 51 percent of social media marketers say that videos produce the best return on investment.
You’ve probably guessed what this law is all about. Use social media influencers to increase conversion.
- The Law of Listening
The idea of this law is pretty simple: instead of always talking, listen to what your online audience is saying. A customer-centered social media strategy is more beneficial because it helps to identify the most attractive content for potential customers. By listening, we mean reading the content of social media users and joining discussions to add some value to them. As the result of meaningful discussions, a brand can gain a positive reputation and image.
- The Law of Quality
People who are involved in discussions with the brand on a constant basis are quality followers who need to be kept close. They are the ones that keep the conversation going and build the image of the brand, so their importance should not be underestimated.
Even one quality follower is worth much more than a thousand people who don’t interact with the brand after the initial contact. Quality reigns supreme in this case.
- The Law of Value
As mentioned above, social media is a highly competitive environment. Brands that don’t value the conversations of social media users will inevitably fail. Those that try their best to create quality useful content for their target audience survive.
This is the law of value: your social media strategy must include only helpful content for your target audience. No value = no interest.
- The Law of Reciprocity
Converting social strategies involve taking interest in the content of social media users. Why? It would be unreasonable to expect them to take interest in your content if you don’t comment on and share their posts as well.
In simple words, a good relationship starts with a favor. The outcome is beneficial for both the brand and its followers.
- The Law of Acknowledgment
Making as many connections as possible is one of the primary objectives of brands on social media. No person should be ignored if he or she tries to contact you. Acknowledge them and try to establish positive relationships from the day one.
Otherwise, contacting you again won’t be an option for an ignored person. That’s the law.
- The Law of Compounding
This law is connected to the law of value reciprocity. If a brand produces interesting and helpful content for its followers, there is a good chance they will find it good enough to be shared on other social media platforms.
As the result, your content will provide more exposure, therefore better online presence for the brand.
This piece was originally written by Tom Jager for the Heyo Blog.