How Social Media Can Boost your SEO: The Organic Factor

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It is a common misconception that your social media networking efforts won’t affect your search rankings. The misunderstanding occurred when Matt Cutts, the former head of the spam team at Google, stated that the Facebook likes and Twitter followers do not affect the search algorithm and search rankings.

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New UGC Contests From Aloft Hotels & California Walnuts

Interested in engaging your customers or fans while growing your audience?  A UGC Contest is a great way to spark excitement and create awareness for your brand and products.  This past week Aloft Hotels and California Walnuts launched promotions with their unique spin on the traditional UGC Contest.

Aloft Hotels – Project: Aloft Star 2016

Aloft 2016After three successful years, the Project: Aloft Star contest is back in 2016 with new features.  Entrants can now submit 2 original songs in audio or video format.  Votigo contests can support any combination of photo, video, essay and audio entries.  Allowing users to choose their preferred entry format ensures that anyone can enter, maximizing the reach of your promotion.

California Walnuts – I Heart Walnuts Recipe Contest

WalnutsUsing a campaign specific hashtag lets your community to enter a contest or sweepstakes directly through their Instagram and Twitter accounts.  Hashtag promotions are a great way to to spread your contest virally while still creating a centralized hub to display the content.  This week California Walnuts launched their I Heart Walnuts recipe contest asking users to submit their best walnut creation via Instagram or directly on the contest site.  The promotion was embedded into their main site offering a seamless user experience while benefiting their SEO.

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Case Study: Live Nation, Ticketmaster & House of Blues

See how Live Nation has used the Votigo Enterprise Promotions Platform to grow their Newsletter by over 300k Subscribers

logo-combinedLive Nation / Ticketmaster / House of Blues

Live Nation and several of its divisions utilize Votigo’s Enterprise Promotions Platform to run nationwide Facebook, Web, and Mobile promotions across all of their active markets.  Since first coming on board in early 2014, they have created over 5,000 promotions resulting in over 2.5 million user entries and over 300,000 new email subscribers.  The brands run standard Enter-to-win Sweepstakes, Refer-a-friend Sweepstakes, Photo Sweepstakes, and more.

FooFighters_Flyaway_810x614Marketing Objectives

One of the most important goals for Live Nation is to increase the number of customers who have opted-in to receive email communications from the brand and their partners.  Over the last two and a half years the brand has generated over 300,000 new subscribers.

PLATFORM HIGHLIGHT: 

Work-flow Approvals

The brand has over 150 users and managers with different user privileges and access to create, edit, and publish promotions within their platform.  Once a promotion has been created, the Live Nation legal team receives an automated notification that a new campaign is ready for their review and approval.  Once the campaign has been approved, the original creator is then notified via the platform and can then publish the promotion.

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Why Experiential Marketing and Social Media Go Hand-in-Hand

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As technology progresses, new opportunities come with innovations in the field of digital marketing. Case in point: experiential marketing has become something that any business, large or small, can take advantage of in the age of social media. What is this type of marketing, and how do we combine it with social media to create one-of-a-kind experiences for our customers?

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5 Things NOT to Write in Your Outreach Email

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There are numerous Email Marketing Tips out there. But do you know what not to write in your outreach email? Lets start from the beginning.

Internet marketing is an extremely dynamic field, which is evident by the number of different tools, strategies, and trends which are experiencing constant changes. Today, however, there is one type of marketing that is making huge waves. That honor belongs to influencer marketing. Influencer marketing is one of the most organic, and at the same time, most efficient ways of spreading word about your brand, driving traffic to your blog or website, boosting your conversion rates, and increasing your income as a result of all that.

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New Promotions From Country Financial & Healthline

UGC Contests and Galleries are a great way to engage your customers and create awareness on social media for your brand or cause.  Here are a couple recent examples from Country Financial and Healthline.

Country Financial – Own Your Future Challenge Video Contest

Country Financial ScreenshotUpload a video telling Country Financial how you would use $5,000 to own your family’s future and how $5,000 could help a local school of your choice.  This Video Contest was built on Votigo’s Enterprise Platform and features mobile responsive design, video upload, social sharing and user voting.

Healthline – You’ve Got This! UGC Gallery

Healthline ScreenshotAdd your video or photo and give hope to over 5.7 million recently diagnosed with Bipolar.  $10 will be contributed to the International Bipolar Foundation for every submission.  Users can upload their entry directly to the site or via Twitter and Instagram using #BipolarEmpowerment.  The You’ve Got This! UGC Gallery was built by the Votigo Custom & Full-service team.  Custom promotions are developed by our expert team of designs and engineers to meet your specific needs.

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2 Great Ideas For Your Father’s or Mother’s Day Promotion

Spring is here and it’s not too soon to begin thinking about launching a Contest, Sweepstakes or UGC Gallery for Father’s and Mother’s Day.

Over the years our clients have launched some great holiday promotions on our platform.  Here are a couple ideas to celebrate the moms and dads out there –

Mixbook’s My Dad’s Got Talent Photo Contest – Showcasing your Dad’s hidden talent is a great way to brag and reward him at the same time.  Mixbook celebrated Father’s Day by giving away $1,500 to one lucky dad with the most unique skill.

Dads got talentBabyganics The Daddy’s Day Card Creator – Looking for a more personal way to let your fans thank their dad?  Babyganics launched a promotion that allowed users select from multiple card templates, upload their photo and email it directly to their dad.

BabyganicsWant to learn more about our products, services or custom campaigns?

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How To: Use UGC Content With Permission

consentUsing a branded hashtag can be a great way to boost brand awareness, interact with your audience and acquire content from your followers.  However, since the rise of the hashtag there has been a grey area in how you can obtain approval from the content creator before using their photo or video.

Last fall the New York Times published an article detailing the story of a mother that posted a pic to Instagram of her daughter wearing Crocs sandals.  Crocs liked the image so much they left the mother a comment asking for her permission to use the image in their marketing activities.  The trouble began when they posted the image to a gallery on their website before she responded agreeing to their terms.

So how do you know if and when a user has given your brand consent to use their image?  We recently released our Enable Consent functionality for any UGC promotions that aggregate hashtag content from Twitter and Instagram.  It offers a seamless way to automatically request and confirm consent from from anyone using your hashtag.

The Enable Consent feature is available through our Enterprise Plan.  If you would like to upgrade your existing plan, click here to schedule an appointment with an Account Representative.

View the Enable Consent tutorial here.

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Why Long Form Content is Important for your Brand

 

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The importance of creating new content for our blogs or webpages is consistently growing. As more and more business is done online and our companies rely more and more on SEO and getting discovered through search engines, knowing the right content to post is crucial for achieving digital marketing success. While some companies and marketing departments believe it only matters to consistently post short tidbits of information jam packed with keywords, there is actually a few benefits for creating long form content.

What is Long Form Content?

Long form content consists of guides or ebooks of at least 4,000 words in length. While it may seem like a lot of work to dedicate over 4,000 words to one project, the benefits that come with having long form content available to customers and clients can help in a number of ways. Furthermore, just one long form content piece can get you better results than dozens of short write ups.

Benefits of Long Form Content

When you create long form content, you’re going to need to get creative and put in a bit of effort, but the time spent on a long form project will pay off immensely. As you continue to give your customers more information, they will continue to return to your page and do business with you. From building trust to having a better chance of appearing on the top of a search engine list, long form content is one way to get your business to grow.

Here are some of the biggest benefits to developing and sharing long form content:

Establish Authority

If you’re not an expert on the topic, you can’t write a long form content piece. So just by outlining enough information to even complete a thorough long form piece of content can establish you as a leader and expert in your industry. While it will still need to be researched to provide intelligent information that is useful for your clients and customers, taking the time to lay out a detailed guide or ebook proves you care about sharing your expertise with the public.

Build Loyalty

Consider someone in desperate need of answers finding the information they were looking for in your guide, ebook, or other piece of long form content. Because you took the time to clearly lay out each component in great detail instead of cramming the basics into a blog or social media post, this person now trusts you. You helped them during their time of need, and now they are loyal to you and your brand. Now, consider this happening on a grand scale. When you can deliver a piece of content that answers questions people are searching for, you can build a loyal customer base in one task.

Better Search Rankings

While it can be great to get customers to trust you and understand you’re an expert of the industry, it doesn’t help if they can’t find you. Adding a piece of long form content to your website can also help get your page noticed by search engines. With a longer word base, you can naturally and effectively include multiple keywords with an in depth perspective of the topic. A website’s most popular page almost always has more than 2,000 words.

Promotional Tools

When you create a guide or ebook, you don’t treat it the same way you would treat a blog post. Rather, you can push it on social media, newsletters, and other digital marketing channels vigorously and continuously. It is also encouraged to purchase paid advertisements around the guide or ebook, giving you the opportunity to attract brand new eyes to your social media pages, website, and blog.

Increased Website Visitation

When you have a long form piece of content hosted on your website, those interested in reading your guide or ebook will need to visit your website to do so. This can help increase your analytics, keeping more readers on your website longer and ensuring they will continue to come back. When website visitors get in the habit of visiting your website every day or every so often, they will be more likely to continue visiting in the future.

More Backlinks

When you have more copy and your information is better researched and more insightful, you’re going to have more backlinks. Any marketing strategist understands the importance of backlinks when it comes to the SEO strategy and appearing at the top of a search results list. With more backlinks, Google will place your article and website higher in the ranks, and more potential visitors will see the link to your page.

There is no denying that long form content takes time to create, and if you want to create content that will deliver a great return, you’ll need to spend even more time researching, drafting, and proofreading. But if you carve out the motivation and time to create a long form content piece to display on your website, you can find a new level of success for your business.

As SEO continues to change, what worked before isn’t going to work today and if you and your business don’t continue to adapt to the necessary changes, appearing at the top of a search results list will only get further and further away. While it used to be enough to stuff a website with the right keywords and hope for the best, search engines are becoming pickier and pickier about the content they pull from. Producing long form content can give you a template for delivering a number of things that search engines look for, such as backlinks, a natural use of keywords, and detailed information, putting you higher in the rankings. Furthermore, taking the time to fully outline useful information can help develop trust between your customers and create a base of loyal customers who will continue to return to read your blog, social media posts, and purchase your services.

This article was originally written by Jessica Kane and posted on the Heyo Blog.

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How to Write Email Subject Lines that Convert

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There’s nothing worse than creating an email campaign only to find that your recipients never even opened them. In order to convert, you need them to open the emails, then be engaged by the content, and follow through with completing your call to action. Here are the rules to follow, with your headlines, if you want to see more conversions from your email marketing.

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