Vine is Twitter’s newest app, allowing fans to record and share six-second long videos to Facebook, Twitter, and Vine.  The time limit encourages users to be creative and to tell a story in only six seconds.  Vine’s looping format can enhance emotion or amplify your message as viewers see the video clip on repeat.

The new video app is a creative way to gather user-generated content.  Vine describes these new video posts as “little windows into the people, settings, ideas and objects that make up your life.” These short video clips are a great opportunity for you to find out more about your fans and how they engage with your brand.

Vine recently released a feature that allows users to embed other users’ Vine videos on their own websites and Twitter pages, allowing the videos to be shared with multiple audiences.  This sharing feature is a great way for a company’s marketing message to reach a larger audience.  Vine is an innovative way for fans to become engaged and involved on social media and Votigo sees its amazing potential.

Yum! Brands worked with Votigo to create a promotion that would incorporate Vine as a way to enter and win. Fans can enter KFC’s Li’l Playground Makeover contest for a chance to win a makeover for their local community playground. Fans can tell Yum! Brands why their playground deserves a makeover by entering a photo or short story on Facebook, a video using Twitter/Vine, or an Instagram photo with #KFCPlaygrounds.  Each choice gives users a creative outlet to share their stories via pictures, videos, and text. Yum! Brands encourages fans to share their entries by enabling users to vote on their favorite submissions.

For more information on how you can incorporate Vine into your promotions contact us today!