VTech Toys recently launched a Facebook video contest. They wanted to engage their audience and get children to interact with the brand in a fun and meaningful way while promoting the Switch & Go Dinos products. Votigo created a custom Facebook app that requires users to “like” the page before entering and allows fans to easily upload and browse through entries.
The Show and Tell with Switch and Go Dinos video contest asks fans to create a dinosaur and upload a video of their creation. The child can choose 1 of 3 ways to show off their art project:
Draw: They can use markers, crayons, pencils and pens to sketch their creation on paper
Build: They can use foil, paper, cardboard, or any non-branded household items to build their Dino
Customize: They can update their own VTech Switch & Go Dino with accessories and fun props to give them a new image!
Fans can enter through the end of September, with voting taking place between October 8th and 19th.