Looking to run a giveaway on Instagram? We’ve got you covered!
Let Votigo be your one-stop show for your next Instagram Sweepstakes or Contest.
1. Define Your Goals: Determine what you want to achieve with your Instagram Giveaway, such as increasing followers, engagement, or brand awareness.
2. Choose a Relevant Prize: Select a prize that resonates with your audience and is relevant to your brand.
3. Set the Rules:
– Eligibility: Specify who can enter (e.g., age, location). Make sure to comply with local laws and Instagram’s promotion guidelines.
– Entry Requirements:
– Follow: Participants must follow your Instagram account.
– Like: Ask participants to like the giveaway post.
– Comment: Require participants to comment on the Instagram post, such as by answering a question or tagging friends. Specify how many friends they should tag.
– Tagging Friends: Encourage participants to tag friends in the comments to increase reach. Clarify if there are limits to the number of tags.
Find our about running a Sweepstakes on Instagram
– Hashtag: Create a unique and memorable hashtag for the Instagram giveaway. Participants must use this hashtag in their posts or stories.
– Share: Optionally, ask participants to share the Instagram post to their stories for additional entries.
– UGC Content Submission: If applicable, participants may need to submit original content, such as photos or videos, using the giveaway hashtag.
– Privacy: Inform participants that their profiles need to be public for the duration of the giveaway for their entries to be visible.
– Duration: Clearly state the start and end dates and times for the giveaway.
4. Create a Post: Design an eye-catching giveaway post that clearly outlines the prize, entry rules, and duration of the giveaway.
5. Promote the Intagram Giveaway: Share the sweepstakes on your Instagram feed, stories, and other social media channels. Consider collaborating with influencers or partners to reach a wider audience.
6. Monitor Entries: Keep track of the entries using the chosen hashtag, comments, or any other method specified in the rules.
7. Select and Announce the Winner: Let Votigo handle the winner selection to ensure you choose the winner fairly. Announce the winner on your Instagram account and contact them directly.
8. Follow Up: Thank all participants and encourage them to stay engaged with your brand. Share the winner’s post if appropriate.
9. Analyze the Results: Evaluate the success of the giveaway by analyzing metrics like follower growth, engagement rate, and any new leads or sales generated.
10. Learn and Improve: Use the insights gained to refine your strategy for future giveaways.
