It’s already a busy week here at Votigo, and we have two new live promotions to share with you! Both A+E Networks and The Connecticut Sun have launched some cool campaigns that each take a different approach at engaging their audience and creating a unique user experience. One is a Viral Enter-to-Win Sweepstakes and the other is a Photo Contest. We hope they help inspire you as you start to plan your next promotion!
In order to capture fans of the Bates Motel series into an addressable audience, A+E Networks is running an engaging Enter-To-Win Sweepstakes with a viral incentive. Fans are entered to win a super cool prize package that will let them enjoy the popular TV series long after it’s over. Here’s how it works: Fans just need to submit their info for the chance to win. Then, each registrant will receive an individual referral URL with their entry confirmation that they can share via email and all their social networks to spread the word (Great for the organic ‘buzz factor’!). For each friend that enters through that unique referral URL, the original person will be rewarded with an additional entry. Since sweeps have one of the lowest barriers to entry on the social promotions spectrum, registrations will usually be high. Referral-based promotions like this one do a great job of generating broad-reach brand and campaign awareness. Built on Votigo’s Enterprise Platform, this sweepstakes also features newsletter opt-in functionality, social sharing and mobile responsive design.
To commemorate its 15th season as a WNBA team, the Connecticut Sun is inviting their fans to submit a photo of what the team means to them for a chance to have their photo appear in a mural to be displayed at the Mohegan Sun Arena! UGC Contests like this one are a great way to allow your audience to participate in the conversation for your brand, while also giving YOU a great opportunity to curate relevant brand content! Also built on Votigo’s Enterprise Platform, this campaign features photo content moderation, gallery display and mobile responsive design.
Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Click here to schedule a live demo with an Account Representative.