March Madness is here and now is the time to run a march madness promotion that will capitalize on its popularity and on the excitement the tournament brings. When the NCAA tournament begins, brands will be ready to take advantage of the hype in a similar way that they did during Super Bowl season.

The greatest advantage marketers have during the March Madness season is the engagement of the fans.  Most fans include college students and alumni who heavily support their teams.  Millions of Americans enthusiastically fill out tournament brackets and stay up to date on every game.  The big difference between March Madness and the Super Bowl is that the NCAA basketball tournament begins with 64 teams in the run to become champion, verses the two football teams competing for champion in the Super Bowl.  Because the men’s basketball tournament runs for so long, there is a greater period of time for brands to engage fans in fun promotions.

One idea is to engage fans with a photo contest that prompts them to dress up or to decorate their space in honor of their favorite team. It is a good idea to give away prizes that tie in basketball with your company or brand.  Encourage fans to visit your company website to take part in a bracket contest. Give away prizes to those who pick the most games correctly.  Take advantage of the excitement that is generated around March Madness and join the conversation that your fans have already started.

For more information on how to run a contest or sweepstakes contact us today