Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013

Votigo Doubles SaaS Subscription Business and Expands Product Offering in 2013

Company announces record growth in Software-as-a-Service business line and continues to enhance its social marketing and promotions platform. 

SAN FRANCISCO, CA – March 19, 2014

Votigo, the complete social media marketing and promotions company, announced today that it grew its Software-as-a-Service subscription business by over 100% compared to 2012.  It was also named to the Inc. 500|5000 list of America’s fastest-growing private companies for the second year in a row.  With a three-year growth rate of 433% since 2009, Votigo is #82 in the software category.  At the same time its ever-expanding Social Media Marketing & Promotions Platform continues to evolve as it maintains best in class status.  Some notable new clients that helped spur the growth include Live Nation, Breitling, DreamWorks Animation, BET, Dell, and KFC.

“We’re incredibly proud to have achieved such great growth in our seventh year in business and to have been included in the Inc. 500 | 5000 two years in a row,” says co-CEO and Founder Mike La Rotonda.  “The amazing growth could not have been accomplished without our continued product innovation and expansion within our technology platform.  We’ve listened to the demands from our customers, from mid-sized brands to global enterprises, and the result is a flexible, easy-to-use, feature rich social media marketing and promotions platform.”

2013 Highlights:

  • Over 100% growth in SaaS Subscription business
  • The introduction of several new promotional and engagement solutions including #Hashtag submission promotions, Pinterest Sweepstakes, Social Media Aggregator and Content Hubs, Facebook Timeline Promotion tool, Instagram Stream app, YouTube Stream app, and more.
  • Profitable and cash-flow positive
  • The introduction of a successful partnership and reseller offering

With Votigo’s Social Media Marketing & Promotions Platform, businesses have an unmatched tool for acquiring and engaging customers across social channels. Brands can run promotions, user-generated content contests and other marketing apps that activate customers; measure the impact and ROI of a brand’s social marketing efforts; and use Conversation Manager and Social Contacts for handling communications and Social Customer Relationship Management (Social CRM) across multiple users, social networks and geographies.  Votigo also continues to provide custom promotions that integrate with any social channel, including Facebook, YouTube, Twitter, foursquare, Instagram and Pinterest as they emerge, plus increasingly dynamic mobile capabilities.

About Votigo 
Votigo is a leading social media marketing and promotions company with a Software-as-a-Service platform that supports premium, full-service solutions and easy-to-use self-service tools for brands and their agencies including Starwood Hotels & Resorts Worldwide, MasterCard, Live Nation, Sharpie, DreamWorks, Breitling, and GoPro.  Votigo’s technology platform allows brands, agencies and enterprises to acquire, engage, and manage their customers across major Social Networks, the Web, and Mobile.  Votigo’s social marketing suite includes Cross-Channel Promotions, Social Apps, Conversation Manager, Contacts, and Analytics. Founded in 2006, Votigo has offices located in Boulder, Colorado; San Francisco Bay Area, and Hyderabad, India.  Votigo made the Inc. 500||5000 list of fastest growing private companies in America in 2013 and 2012.

About Inc. 500 | 5000

Inc. Magazine’s 2013 500|5000 List ranks the fastest-growing private companies in the U.S. based on revenue growth from 2009 through 2012. Eligible companies must be based in the United States with minimum revenue of $100,000 in 2009 and minimum revenue of $2 million in 2012.


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About Jim

Jim is an award-winning Internet marketing executive with over 15 years of experience creating and marketing world-class websites, applications, and promotions. Since co-founding Votigo in mid 2006, Jim has helped several leading brands, including Ford, Starwood Hotels & Resorts, Sears, MTV, and Intel, as well as top-tier advertising agencies including Ogilvy, Crispin Porter + Bogusky, DraftFCB, and Arnold Worldwide develop and implement successful social media marketing solutions. He is responsible for strategic vision, sales and account management, marketing, and business development. Before founding Votigo, Jim spent nearly 7 years at United Online, Inc. where he was a key member of the executive staff helping take it from 1 million users to over 20 million. Jim has spoken on social media panels at CES, Likeable Summit, and DemoGala - Colorado Technology Association. He has also given guest lectures on social media marketing at UNC Chapel Hill, and CU Boulder. Jim holds his Bachelor of Arts degree from the University of Colorado, Boulder.

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