It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way to showcase a lifestyle or put your customers on display.
Photo contests have long been used as a way to engage fans and get great quality content from your fans. Fan photos can be used in your marketing materials and on your social channels to help build your brand and tell your brand story.
Now – we’re pleased to introduce Photo Sweepstakes into our Standard DIY apps. Photo sweepstakes incorporate photo engagement in a low-barrier-to-entry giveaway. Unlike a photo contest, photo sweepstakes award a winner randomly, so entrants don’t need to worry about how their photo stacks up against the competition.
If you want to incorporate voting – you’ll want to use a Photo Contest app. But, if you’re looking for a simple giveaway that awards a random winner, a photo sweepstakes is the way to go.
You can create a photo sweepstakes by logging into your Votigo account, or by creating an account now. In addition to photo sweepstakes, we’ve also recently launched Twitter sweepstakes – which can also incorporate photos or video.