Summer engagement behaves differently. People spend more time moving between experiences – traveling, attending events, scrolling socially, and interacting in shorter bursts throughout the day. That creates more opportunities for promotions to become part of what people are already doing. The strongest summer campaigns are designed to stay connected to those moments through repeat interaction,…
Mother’s Day promotion ideas give brands a high-impact opportunity to drive engagement, capture first-party data, and increase seasonal revenue. For marketers across retail, CPG, hospitality, and eCommerce, the most effective Mother’s Day promotion ideas combine emotional storytelling with structured promotion mechanics that encourage participation, sharing, and repeat interaction. Seasonal campaigns like Mother’s Day consistently outperform…
Sweepstakes and digital promotions entered 2026 with clearer expectations and higher performance standards. Results from 2025 showed that promotions built on proven mechanics, strong compliance foundations, and simple entry experiences consistently outperformed those driven by novelty alone. The shift is not about abandoning innovation – it’s about recognizing that execution quality is now the primary…
Why Last Minute Holiday Sweepstakes Still Work Consumers are online, engaged, and eager for opportunities to win, share, and connect. The brands that act now can still launch high-performing holiday sweepstakes or contests – the kind that generate engagement, qualified leads, and measurable ROI before year-end. The key is partnering with a sweepstakes company that…
The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or twenty-five, there’s a unique energy that…
Originally appeared on Mediabistro’s AllTwitter. Infographic courtesy of QuickSprout.com Looking to use social media to power your business? Smart play. Collectively, platforms such as Facebook, Twitter, Instagram, YouTube and Pinterest have billions of users. But which social network is best for you, and your brand? Just because a channel is popular doesn’t necessarily make it…
We’re very excited to announce the addition of a Social Media Calendar to the Votigo Social Marketing & Promotions Platform. Our clients have been asking for a simple way to view and manage their overall promotions and campaign schedule and social post activity in a single place. Calendar is our answer! The Calendar provides a…
Generating quality content is a hot topic in the social media space for brands and agencies alike. They are constantly evolving their social media marketing strategy to better engage their current audience and attract new fans on Facebook. In an era where content is king, it’s hard to determine which specific type of content will…
