Chipotle Boorito UGC Halloween Contest
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Case Study: Driving Social Buzz Through Seasonal Promotions

ByVotigo

Snapshot: Chipotle set out to elevate its annual Halloween tradition by making it more social, interactive, and shareable. With the “Boorito Halloween Costume Contest,” fans were invited to visit their local Chipotle in costume, snap a photo, and showcase their creativity online through a UGC-driven contest. By blending an in-store ritual with a fully digital…

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Halloween marketing campaign ideas for any brand – pumpkin with Votigo logo carved and lit.
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Halloween Marketing Ideas for Any Brand – No Costumes Required

ByVotigo

Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…

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