Yesterday Facebook announced the Preferred Marketing Developer (PMD) program, merging the Preferred Developer Consultant (PDC) and Marketing API programs. PMD is a huge indicator of the commitment Facebook is making to developers and platforms like Votigo. And it’s an important signal to brands and businesses about the most important components of marketing on Facebook. Facebook…
Ready or not, your company’s Facebook page transitioned to the Timeline layout a week ago. (For more information about this change, which Facebook announced in February and finalized on March 30, please check out our last several posts.) Yet the change is new enough that we’ve noticed plenty of brands and businesses haven’t taken all…
Facebook finalizes the transition to Timeline for brands one week from today (March 30), presenting a timely opportunity to make your Facebook page the visual, storytelling hub of your brand. Many brands have already crossed over to the Facebook Timeline. Favorites to date are using the new page layout to deliver a specific and targeted brand…
Today was Facebook Marketing Conference in New York. An incredible collection of marketers from brands, agencies, developers and platforms filled the American Museum of Natural History to share inspiring stories of success on Facebook, and hear the latest updates- a stirring set of new offerings and features that they hope will make “Marketing on Facebook…
Neiman Marcus launched a sweepstakes to celebrate the 20th anniversary of Christian Louboutin shoes, leveraging the viral, visual combo of Twitter and Instagram to create a first-of-its-kind viral promotion that is a case study in using fan-favorite social platforms to engage an audience. The Votigo-powered cross-platform promotion collects user-generated photos through March 10 and displays…
We get excited when we get a chance to ahead forward with our full-service clients and strategize on the trends and tools that that will shape the coming year. Recently we gave some general ideas on how to create a social media marketing plan for 2012. Today we’ll build on that and share some of…
