Creating a social media promotion around an event is a great way to increase the awareness of your event and to help generate buzz. Event driven promotions draw people to the event and can act as an extension of the event itself by helping it spread through social media channels and increasing brand visibility. One of…
Running a back to school contest or sweepstakes is a great way to engage your social media audience during a peak retail event. As students and parents rush to prepare for the new school year, they seek shopping guidance, suggestions, and offers that will help them make purchase decisions. Give them a reason to engage…
When running a Facebook contest or sweepstakes, one important consideration for brands and agencies to keep in mind is whether or not to have a Like-Gate. Like-Gating, also referred to as Fan-Gating or Like-Wall, is a low barrier to entry requiring that a user first “Like” a brand’s Facebook page before they can access certain…
Firestone Tires and their agency Razorfish worked with Votigo to create a fun way to engage Firestone Tires fans with a summer promotion. Votigo created a Facebook sweepstakes app that allowed users to submit photos for a chance to win eight weeks of great prizes. To spice things up a bit, Firestone Tires decided to…
Here at Votigo, we love to chat one-on-one with our customers to get their feedback and insight on the benefits they received from utilizing promotions in their social media marketing strategy. While each brand might have different goals and approaches, they all recognize the benefits from running social promotions. Steve Oberman at Flavorus is a…
Today is an exciting day for Votigo. We’ve officially announced our full Social Marketing Suite, expanding the scope of our software and services beyond social promotions. This is a milestone day for us: as we celebrate our 6th anniversary as a company, it allows us to meet the needs of our existing customers while targeting…
If you’re looking for a way to get Facebook likes, a Facebook contest or sweepstakes is the perfect way to accomplish your goals. Running a promotion on Facebook doesn’t have to be complicated – in fact, with the right tools, it’s pretty simple. The steps below outline how to run a contest on Facebook so…
Facebook is a powerful social network that is ideal for spreading your content to a large, active audience. The goal, as many of you know is to be seen on people’s News Feeds. If you are blindly sending out massive amounts of relevant content and no one sees it, then there isn’t much point. Luckily…
Boulder has a thriving tech scene, which is one of the many reasons Votigo opened a Boulder office – that,and the abundance of outdoor activities. Boulder’s tech scene is booming and Startup week is one of many opportunities to engage with some amazing entrepreneurs and thinkers that call Boulder home. All week long there are…
Last December, the Votigo blog featured a post that outlined helpful methods for promoting your social promotion across social networks. Now that Facebook is Timeline-optimized, we want to update our strategies for successfully promoting your Votigo-powered promotion and share best practices for customizing your promotional app to draw your audience in. We are often asked…
