Black Friday is in 4 days, kicking off the massive holiday season that makes the year for many retail brands. Odds are, social marketing is a bigger part of your Q4 strategy this year than ever before. Here are 5 big themes that will dominate holiday social media marketing campaigns for retailers in the remaining…
More than a year after launching self-service tools for social marketing on Facebook and mobile, we’re proud of the work we’ve done to package our innovative promotions, engagement apps and other tools into a cost-effective, DIY platform. These tools are being used by start-ups, international brands, small businesses and agencies alike. If we’ve learned one…
Wondersauce, a digital agency, came together with Champion Spark Plugs to launch the Search for a Champion video contest. Champion utilizes Votigo’s API technology and integrates it into their own custom website. The video contest encourages fans to enter a two-minute video for a chance to become one of the fifteen winners to receive a…
Running an online contest can help you engage fans and allow them to interact with your company and brand. It is always important to use techniques that will encourage your fans to stay engaged with the contest even after they enter. One way to do this is to consider allowing fans to vote on entries. …
If you want to get more Facebook likes and generate social media buzz, a contest or sweepstakes is a great way to accomplish your goals. With 2012 rapidly coming to a close, a fourth quarter promotion can help you end the year on a high note and build momentum for 2013. As the holidays are…
Halloween is near and what better way to celebrate than to run a Halloween promotion! Holidays are a great time to run a promotion and engage your fans! To kick off the Halloween season, PetSmart launched their Monster Cute Photo Contest powered by GREENIES® encouraging fans to submit a photo of their pet to the…
Votigo’s basic sweeps app now has a viral referral feature that makes this simple promotion app even more useful in reaching your social marketing goals. So…what are the goals of your social marketing? Most likely they go something like: Engage your fans on all social channels: Facebook, Twitter, YouTube, Google+, and where ever they are…
Johnson & Johnson wanted to spread the “Be Vital” message to their fans and customers through a Twitter promotion. Working with their agency Baldwin & Obenauf, Votigo created a custom Twitter sweeptakes that allows users to submit a tweet for a weekly chance to win a $100 prize. By creating a Twitter promotion Johnson &…
Running a Facebook contest or sweepstakes is a great way to boost engagement on social channels and grow your audience. There are many variables to consider when you decide to run contests and sweepstakes. One of the biggest opportunities for making your promotion standout is with your design. Great design can increase the number of…
VTech Toys recently launched a Facebook video contest. They wanted to engage their audience and get children to interact with the brand in a fun and meaningful way while promoting the Switch & Go Dinos products. Votigo created a custom Facebook app that requires users to “like” the page before entering and allows fans to…
