It is worthwhile to create a social media marketing plan to determine your goals and objectives when marketing on social media. Your goals may include expanding your audience, creating engaging content, increasing your brand visibility, or increasing sales. Whatever your goals may be it is critical to establish a timeline for executing your social promotions and…
We are excited to announce the launch of our Essay Contest app, a new addition to our list of available promotions. The essay contest is offered cross-channel and available in 10 languages. Similar to the process of a photo or video contest, users are encouraged to upload an essay for a chance to win. The…
Engaging fans with a social promotion or sweepstakes is a great way to raise awareness for your brand and products. However, this is only one part in a larger campaign strategy to increase enthusiasm and sales. One great way to extend the promotion into a larger campaign is to include an initiative for your fans…
The SIA Snow Show was this past weekend at the Colorado Convention Center in Denver. The weekend long event gathered the snow sports industry together in one place to celebrate the newest technologies, innovations, brands, and culture of snow sports. It was a great space for professionals from the industry to connect, network, engage in…
It’s no secret that photos rule in the world of social media. According to Facebook, posts that include a photo album or picture generate about 180% or 120% more engagement, respectively. Photos create an emotional connection and help personalize your brand. They command more attention in the news feed, and they are a great way…
If you’ve experienced success with social promotions-Facebook promotions, YouTube video contests, a photo-driven Twitter giveaway- its time to graduate to the next level of social marketing. Stop running promotions and start running social campaigns! What’s the difference? Promotions are a marketing event. Vehicles for generating brand buzz, making an announcement, introducing a product, extending an…
We’ve always been proud to power cross-channel promotions on Facebook, Twitter, YouTube, Pinterest, Instagram, mobile. Wherever your social customers are, we have a solution for reaching them. To date, cross-channel Votigo-powered promotions beyond Facebook and mobile have required a Premium App or a custom project. Today we’re proud to release a new Twitter Sweepstakes into…
A new year is around the corner and it is time to start planning your social media marketing for 2013. Creating a promotion calendar can be helpful when deciding when to run social promotions. Promotions can help raise awareness for your brand and products and running social promotions strategically at certain points of the year…
With 2012 coming to a close, we’re reflecting on some of our favorite social promotions from 2012! Here are a few of my favorites. When creating a social promotion it is important to build the idea of the contest around something that will peak your fans’ interest and encourage their involvement with your business. The…
We believe in cross channel social marketing. Why? Because your brand’s audience is uniquely spread across, and engaged with, an assortment of social networks. Facebook, Twitter, YouTube, Pinterest, Instagram, Tumblr, Spotify, LinkedIn and more. Launched late last year, Google+ has come on strong with a highly engaged audience, unique modes of communication, and carefully-designed integration…
