Not all sweepstakes formats perform the same. The format you choose determines how people enter, how often they engage, and what your campaign delivers. These sweepstakes formats show how brands structure promotions to capture first-party data and support specific campaign goals. Each example reflects a different approach to execution, from simple entry campaigns to instant…
Why Sweepstakes Work During the Super Bowl The Super Bowl is the highest-engagement marketing moment of Q1 – a period where consumers are actively planning gatherings, upgrading tech, stocking up on food and gear, and spending more time on social platforms. This surge in high-intent behavior creates a powerful window for Super Bowl sweepstakes and…
December bridges the end of one year and the start of the next. While teams wrap up Q4, they’re also laying the foundation for the promotions that will drive early-2026 engagement. It’s when the planning that will shape early-2026 results comes into focus. Brands that begin the year with a clear promotional framework are able…
Text-to-win campaigns and SMS-based promotions have long been a powerful tool for consumer engagement. But as mobile marketing evolves, so do the compliance requirements bringing a major shift in regulations. The Cellular Telecommunications and Internet Association (CTIA) is rolling out stricter regulations that affect how brands use short codes and 10-digit long codes (10DLCs) to…
Don’t Ghost Your Customers This Halloween If You Think Halloween Marketing Isn’t for You – Think Again Halloween is one of the most engaging, high-traffic holidays of the year, with consumers actively searching for themed content, interactive experiences, and seasonal promotions. While retail, food, and entertainment brands may have a natural fit with Halloween marketing,…
The Season of New Beginnings—and $125 Billion in Opportunity The back-to-school season is a feeling we never quite forget. The possibility in unopened notebooks. A brand spanking new backpack. The smell of crayons. Cool mornings, classroom jitters, and the quiet promise of a fresh start. Whether you’re five or twenty-five, there’s a unique energy that…
With so many ways to get your marketing message out to the world, why should you ever decide to execute a sweepstakes? If you’re one of those marketers who has seen an advertisement for a sweepstakes or contest and said to yourself, “What is the sponsor getting from this?” – you are not alone. The…
In today’s hyper-competitive media landscape, capturing and retaining audience attention is no small feat. The secret? Interactive contests and sweepstakes that not only entertain but also deeply engage your viewers. Whether you’re looking to boost participation, create buzz, or solidify brand loyalty, these four innovative ideas are tailor-made for media companies ready to take their…
If you haven’t had a chance to check out our new and improved Votigo Resource Center yet, definitely make it a point to pay a visit! We created this library of resources as a way to share information that we believe will help inspire our customers as you plan and execute your Social Marketing programs. This week,…
