Why Sweepstakes Work During the Super Bowl The Super Bowl is the highest-engagement marketing moment of Q1 – a period where consumers are actively planning gatherings, upgrading tech, stocking up on food and gear, and spending more time on social platforms. This surge in high-intent behavior creates a powerful window for Super Bowl sweepstakes and…
December bridges the end of one year and the start of the next. While teams wrap up Q4, they’re also laying the foundation for the promotions that will drive early-2026 engagement. It’s when the planning that will shape early-2026 results comes into focus. Brands that begin the year with a clear promotional framework are able…
Holiday Sweepstakes: Why It’s Not Too Late to Launch Holiday sweepstakes are built for November and December, when consumer activity and seasonal engagement naturally peak across every channel. There is still time to activate a holiday sweepstakes that taps into this seasonal momentum and delivers participation, qualified entries, and strong year-end ROI. What determines success…
Gratitude in Action: How Thanksgiving Promotions Build Brand Loyalty Thanksgiving isn’t just a holiday – it’s one of the most powerful marketing opportunities of the year.Between Thanksgiving and Giving Tuesday, audiences are eager to engage with brands that celebrate gratitude, generosity, and community impact.For marketers, this is the perfect time to launch Thanksgiving promotions that…
Start Strong: Build a 2026 Marketing Plan That Drives Growth A great campaign doesn’t start with a deadline – it starts with direction. As the year winds down, now’s the time to step back, look at the big picture, and map the marketing strategy for 2026 that will drive measurable growth.Strategic marketing planning isn’t just…
Make October Count October is your month to get ahead – the turning point when ideas evolve into holiday promotions that connect, convert, and build momentum through the busiest season of the year. It’s the time to bring creative to life, align strategy with execution, and design campaigns that drive meaningful engagement. Starting early ensures…
When Discounts Aren’t Enough Now is the time to plan for Black Friday – the most crowded sales moment of the year. Attention is fleeting and competition is fierce. You can follow the tradition of discounts, crowded inboxes, and price fatigue or you can break out, stand out, and be remembered. Gamification is the differentiator….
We’re excited to introduce Attract. Engage. Retain., a newsletter by Votigo created to explore all things promotions. Here you’ll find fresh perspectives, strategies, and pro tips on how to attract audiences, spark participation, and build loyalty – from sweepstakes and contests to UGC activations and more. Twice a month we will highlight what’s working in…
